Apple are bringing originally produced shows like Carpool Karaoke to Apple Music, and it’s not long now before they launch.
In a new report from Bloomberg, Apple Music head Jimmy Iovine revealed some of the upcoming plans for the service. The report revealed much more information on what’s to come with original shows on Apple Music and that we might see the service get an update with the upcoming iOS update.
Original shows have been rumoured for Apple Music for over a year now and later last year they revealed that they had a lot of video content planned. Shows include a spinoff of James Corden’s online viral hit Carpool Karaoke, Planet of the Apps hosted by will.i.am, with a total of up to 10 shows in the making.
Iovine spoke on their exploration into the new medium, saying: “A music service needs to be more than a bunch of songs a and a few playlists. I’m trying to help Apple Music be an overall movement in popular culture, everything from unsigned bands to video. We have a lot of plans.”
A couple of heavy rumours are circulating that amongst Apple’s upcoming documentaries being produced for their video range is a documentary on legendary hip-hop record labels Bad Boy Records and Cash Money Records. There have also been talks about a show based loosely around Beats founder, Apple executive and ex-rapper/producer Dr. Dre.
Whilst Apple are still yet to launch any video content on Apple Music Iovine is already looking to the future, discussing ideas with Empire and Genius producer Brian Glazer and renowned director J.J. Abrams. Iovine said: “We have the freedom, because it’s Apple, to make one show, three shows, see what works, see what doesn’t work until it feels good… Apple Music is nowhere complete in my head.”
With the iOS 11 software update scheduled for later this year we could likely also be seeing some updates to the service beyond the introduction of video. Whilst this hasn’t been confirmed Apple often make changes to their native apps when they update their operating software, and Apple Music’s biggest criticism since launch has been it’s design – although much of that was rectified in a large update last year.
Apple plan to start releasing their shows in the next few months, with Carpool Karaoke penned to debut the new format.