Image credit: Apple
You can now stream DJ sets with track ID’s and the DJ’s, label, and musicians get paid.
Apple has already merged the features of Shazam in its iOS 14 updates that came out last year, now it’s taking things a step further by adding new features to Apple Music. Apple Music initially introduced DJ mixes and mash-ups in 2016 through a partnership with Dubset Media Holdings to identify and pay for licensed music within mixes.
Now Apple says that they’re building on this with the Shazam tech which they acquired back in 2018 and by partnering with various labels. Apple Music has the tools to identify and compensate individual creators, event promoters, labels, etc. Meaning that listens can check out these mixes and the creators get paid too.
Subscribers are also able to see the names of individual tracks, skip songs within the mix, listen with lossless audio on “most mixes”, and save them to their library for offline listening.
Apple has also added a dedicated genre page for DJ mixes within the Apple Music app, and the company has said that engagement has tripled in the last twelve months, with over 300 million streams of DJ mixes so far.
In the past year, Apple Music has added mixes from Dj’s such as Charlotte de With, Test, Carl Cox, and many more. It’s looking likely that they’ll continue to do so as the genre continues to gain popularity and support from the labels and artists.