Will Apple’s new AirPods ads convince you to actually buy them?

Apple have launched a new ad campaign to promote their questionable new AirPods featuring music from brilliant UK artists; The 1975, Craig David and Lianne La Havas.

The UK has received 3 new adverts for the AirPods uploaded on Apple’s YouTube channel for the United Kingdom. The ads feature music notated by AirPods scrolling across the screen, styled to fit a theme relating to the artist and might make you forget about how ridiculous the AirPods are long enough to buy a pair.

The ads, named simply ‘Notes’ debuted in the US last month alongside an ad campaign for Apple Watches. The 3 ads each feature a snippet of songs by The 1975, Craig David and Lianne La Havas with the AirPod’s teardrop shape making up a notated piece of music on a musical staff, kind of. Whilst the notes may be accurate I don’t think they’re trying to teach anyone how to play 15 seconds of a song.

You can watch the ads below featuring ‘Heart Out’ by The 1975, ‘Green & Gold’ by Lianne La Havas, and ‘When the Bassline Drops’ by Craig David:

These new ads appear to be part of a regional campaign Apple are undertaking, with focussed ads targeted at specific audiences. A report from earlier this week suggests that Apple have recently cut their marketing budget to try the new strategy.

As Apple continue to promote their AirPods before their launch, which has been delayed twice, the controversy surrounding them seems to have died down. So I thought I’d just help to remind everyone that these “wireless earphones” cost $160, make you look daft and are incredibly good at slipping down small spaces.

In the wake of the ridiculous products announcement a bunch of third-party companies found ways to make AirPods useable like an earring with a basket to catch them when they fall out of your ear, and a wire to secure your, uhh…. wireless earphones.

The evolving digital Sensus Smart Guitar just received $220k in funding

Sensus Smart Guitar is a mindblowing blend of the instrument we know and love and incredible new sounds and capabilities using digital effects.

From the genius minds at Swedish music tech developers at Mind Music Labs, the Sensus Smart Guitar is an innovative new instrument that transforms guitar playing completely. Following a long run of praise and awards last year the company have received a giant $220,000 investment to develop the technology further and find a way to bring it to the masses.

The Sensus guitar features a typical six string guitar setup which you can play completely naturally, but it’s beyond that where the Sensus becomes fun. The guitar features numerous touch pads on it’s body and up the neck, each allowing you to manipulate sounds and effects in different ways for a completely unique way of playing the guitar and creating music. With the amount of customisation available through all of the touch pads you can create sounds that are nothing like a guitar.

After winning an award at the Midemlab startup awards last year, Midem said: “Mind [Music Labs] develops connected instruments that boost the way musicians express themselves. Mind’s Sensus is the world’s first Smart Guitar: it’s a guitar, a wireless music system and Internet of Things device. It plays like a guitar, but it’s technology evolves what you can do.”

Mind Music Labs CEO, Michele Benincaso said: “Today there are many incredible evolutions happening in music and technology; from VR and AR to interactive performances – but everything is still happening off stage. While on stage, musicians are still using technologies from the 50s. We strongly believe that evolving musical instruments and allowing musicians to seamlessly interact with each other and with their audiences is the key to the next real revolution in the industry.”

The Sensus Smart Guitar is really an instrument that needs to be seen to be understood, so check it out in the video below.

Truly feel the bass in your music with Basslet, a subwoofer for your wrist

No matter how good your headphones are sometimes the listening experience just isn’t enough, but with Basslet you can feel the bass pulse through your body.

Basslet is a new wearable from Lofelt that uses an in-built subwoofer to deliver beats and pulses through your body to enhance your music listening experience. Imagine the feeling you get at a big concert or club where the bass resonates through your body and creates a rhythm of feeling on top of the music you’re hearing – that is the experience you get with Basslet, anywhere.

The subwoofer fits onto your wrist like a watch and doesn’t emit any sound, just the vibrations that create the sounds of your music. So it feels like you’re surrounded by what you’re listening to, even when you haven’t got your headphones on, for a truly visceral experience with music. Lofelt say themselves: “It is completely silent to the outside world – and despite the size, it makes you feel like you are surrounded by sound.”

Basslet works as an intermediary between your headphones/earphones and the device you’re listening to music on. The device uses Lofelt’s unique LoSound engine to translate the audio signals into bass frequencies as low as 10 Hz with a dynamic range and frequency response that has been optimised for bass signals.

The high precision of the LoSound engine results in a deep sound experience – creating the illusion of standing next to a subwoofer. Our tech is based on an innovative voice-coil design with highly optimised magnetic flows which allows it to be extremely powerful yet remarkably compact.

It’s one-of-a-kind. There is simply nothing like it out there – and we’re very proud of it. The Basslet is truly designed for everyday life.

Basslet was born through Kickstarter where it raised more than enough to become a reality and is now available for pre-orders. Before launching their fundraising campaign online Lofelt had worked on Basslet for over 2 years and planned everything out from the production to the retail. Thanks to the money they raised through Kickstarter Lofelt are now able to offer Basslets to people around the world.

Now it’s ready for sale the Basslet will be made available on Amazon and Lofelt’s own website in the US and the UK for $219. If you pre-order from their site now you can save $40 and get the Basslet for a tasty $179.

Sonos speakers now scan your surroundings for the best sound possible with Trueplay

Sound is as much it’s surrounding as it is the output, that’s why Sonos have added a brilliant new feature that optimises your sound for it’s environment.

Sonos have updated their speakers with ‘Trueplay’ so that they can detect your surroundings and optimise their sound based on the room. Sonos added Trueplay in their 7.0 update to all of their speakers to “make sure you’re enjoying the best sound possible, no matter where you’ve placed your speaker”.

Using an iPhone, iPad or iPad Touch and the Sonos app, Trueplay uses your device’s microphone analyses the size of your room, layout, décor, speaker placement, and any other acoustic factors that can impact sound quality. Once it’s analysed it’s surroundings the speaker intelligently tunes it’s timing, EQ and loudness with precise adjustments for each woofer and tweeter.

You can also use Trueplay to tune your setup and transform it into a home cinema, as Sonos say: “Trueplay balances and fine-tunes any Sonos home cinema setup – from a PLAYBAR, with or without SUB, to full surround sound with Sonos rear channels. Set up your home cinema system however you want, in any room, and it will sound amazing.”

Trueplay is available in update 7.0 for PLAY:1, PLAY:3, PLAY:5, and PLAYBAR and Sonos say: “The result? Every note you hear feels more immersive, more intense, and more real.”

Roland’s new keyboards are aimed at those who can’t play a note

Roland have revealed their new GO series keyboards which are targeted at total beginners with a bunch of in-built instruments and practice features.

Roland have revealed two new keyboards as part of their GO series, the G0-61k GO:KEYS and GO-61P GO:PIANO “beginner-friendly” keyboards. According to Roland the 2 keyboards are aimed at 2 types of beginners, the GO:KEYS aimed at those wanting to create music without the formal training and the GO:PIANO for those wishing to learn the piano without any experience.

Roland’s 2 new GO keyboards are launching at one of the best prices a Roland keyboard has ever been available for, with a street price of $299 and $329 for GO:KEYS and GO:PIANO respectively. Both keyboards feature in-built speakers and can be powered by batteries for portability, so when you start playing you can carry on wherever you go.

A spokesperson for Roland said: “The instruments and the onboards sounds are derived from Roland professional synthesizers and pianos, so they promise an easy transition to Roland models with more advanced feature sets as playing skills improve. A first for their price point, both models in the series also offer Bluetooth connectivity for added musical and learning possibilities.”

Roland GO:KEYS

If you’re looking for a fun and inspiring way to start playing music, Roland’s GO:KEYS is the answer! With it’s innovative Loop Mix function, anyone can build fully produced songs right away, even with no previous music experience.

There’s also a diverse range of pro sounds to explore, plus an easy-to-use recorded to capture and share your creations. And with Bluetooth connectivity, you can jam along with music from your smartphone or tablet and work with all sorts of great music apps.

Compact and battery powered, GO:KEYS lets you enjoy the magic of musical creativity everywhere you go.

  • Fun and inspiring keyboard for beginner musicians
  • Loop Mix allows you to build songs by simply playing notes on the keyboard
  • Manipulate the sounds of your loops with intuitive one-touch control
  • Bluetooth audio/MIDI support for connecting with your smartphone or tablet
  • Over 500 pro-quality sounds: pianos, synths, strings, bass, brass, and more
  • Built-in song recorder with USB backup
  • Play anytime with built-in speakers or headphones
  • Lightweight, travel-ready, and runs on batteries
Roland GO:PIANO

Have you always wanted to learn the piano, but don’t have the space or budget for a full-size instrument? Roland’s GO:PIANO solves both these problems, allowing you to turn the dream into reality. The affordable GO:PIANO is a top quality portable solution that makes learning easy and fun.

It features authentic sound and feel derived from Roland’s premium home pianos, and supports Bluetooth for working with music education apps on your favourite mobile devices. Adding in built-in speakers, convenient practice features, and more, GO:PIANO is the perfect companion for starting your piano-playing journey.

  • Premium piano performance in a compact and affordable instrument
  • 61-note keyboard with standard full-size keys and authentic touch response
  • Features Roland’s acclaimed piano sounds with 128-voice polyphony
  • Also includes electric pianos, organs, and other sounds for exploring different styles
  • Bluetooth audio/MIDI support for connecting with your smartphone or tablet
  • Play anytime with built-in speakers or headphones
  • Metronome, transpose, and recording features support daily practice
  • Lightweight, travel-ready, and runs on batteries

Roland’s GO keyboards are expected to launch towards the end of this year.