How to use TikTok: Make money from videos and upload music

Get your music on TikTok and make it as a viral star of short videos on the world’s new favourite social media app.

TikTok is the third biggest social platform in the entire world. The video sharing app that thrives on ease of creation and quick-fire views has exploded in recent years to place itself in front of the eyes of billions around the world.

Whether you love it, hate it, or have no idea what to think of it; TikTok is here and it’s not going anywhere. In fact, its only growing further after gaining more than a billion users in just 5 years. It has joined YouTube as an open platform for the creativity of millions around the world who only need a phone to join the hype and the app’s cultural impact cannot be understated.

If you’ve been using TikTok since the start or whether you have no idea where to begin with the app: come with us for everything you need to know about the app, how to use it, becoming popular, and getting your music on the app that is touted as “the number 1 place for music discovery” in our article below.

Table of contents


Get your music on TikTok

Music is an integral part of TikTok’s platform with musical backdrops being key to much of the content created for TikTok. It has become a huge place for musicians to reach listeners and even rise to stardom, with the viral potential of a song or trend putting music in the ears of millions.

Adding your music to TikTok gives you the potential to be heard by millions of listeners from an inclusion in just a single video that goes popular. Get on board a trend and you could be pulling in thousands of fans simply from others sharing your music.


How to upload your music to TikTok

You can upload your songs to TikTok with RouteNote. Not only can you upload as many songs as you like, you can do it for free AND you’ll get paid every time your music is used in a video. With such huge potential on a single platform, why wouldn’t you get your music on TikTok now?

Uploading your music to TikTok is free and simple. Here’s how you can get your tracks in TikTok’s music library:

1. Create a free account at www.routenote.com
2. Create a new release and upload your track(s)
3. Select your stores – including TikTok – for upload
4. Finalise your release and send it to our team

That’s it! We’ll then check what you’ve uploaded to make sure it meets the guidelines of our partners and upload it straight to TikTok and any of our other partners you’ve chosen. Simple.


How to see TikTok music performance

Once your music is up on TikTok you want to see how it’s being used in videos around the world. Thankfully TikTok help you do just this with dedicated song pages showing which videos are using songs and how popular they are.

When on a video that features a song, you can click the track to head to the song page which shows how many videos have used the track so far and gives a list of highlights for you to explore exactly how people are using that track.

When your music is uploaded with RouteNote, we’ll update your statistics each month. In your detailed reports you’ll be able to see exactly how many people have been using your tracks and how much you’ve earned from your music being used in TikTok videos. You can find your analytics when you log into your account and heading to the Sales & Reports section.

You can choose to view an overview of how your music is doing from the Statistics page, download full detailed report breakdowns from the Reports section, and see how your revenues are doing across platforms from plays and video features in the Earnings page.


How to get paid from your music on TikTok

We’ll add all the revenue that you earn from your music being used in TikTok videos to your RouteNote account. If you’ve distributed your release for free then you’ll keep 85% of your earnings and if you’ve chosen RouteNote Premium for your release then you will keep 100% of your earnings.

We have a $50 minimum threshold, meaning that once your earnings have surpassed $50 they’ll be sent to your linked account. You can receive payments through PayPal, Bank Transfer, or Payoneer.

RouteNote will add earnings to your account every month from all of our partner stores, including TikTok. We receive reports and revenues 45 days after each month, so that we’ll upload revenues halfway through the month for two months prior.

For example, earnings made on TikTok and anywhere else in January will be added to accounts between the 15th and 20th of March.


What is TikTok?

Get to know the app that has taken the world by storm and why users around the world have been so taken by it. Whether you’re a creative, a watcher, or looking at getting into it for your brand; these are the need-to-knows.


How TikTok started

TikTok has rocketed in popularity in recent years cementing itself not just as a cultural phenomenon, but a top 3 social media platform that is clearly here to stay. But this has all happened in just a few years, so what came before TikTok and how did it get so popular?

TikTok actually started as another app. Old fogies may remember the rise in popularity of an app called Musical.ly, an app that encouraged users to come and record themselves alongside clips of music – normally lip-syncing. It came in the wake of another huge app which in many ways launched short-form video into the mainstream, Vine.

The Twitter owned Vine became hugely popular amongst its community of creators and viewers, spawning memes, trends, and ultimately sparking the desire for short video feeds that created the space for TikTok to thrive. Despite its popularity and lasting legacy, Vine couldn’t compete with Musical.ly which grew ever-popular. In 2017, Vine was shut down.

Before that, Chinese tech company ByteDance entered into the market with their first video sharing app: Douyin. For the uninitiated, Douyin is essentially just TikTok but the version of the app that is available in China. With an incredible surge in popularity from launch, ByteDance’s power rocketed and they grew enough to purchase Musical.ly for $1 billion in 2017. They merged TikTok and Musical.ly in 2018, creating one unified app where the world was creating and sharing short videos.

The next few years saw users around the world flock to their apps as Douyin quickly grew to half a million users in China alone. Beyond their home-country, TikTok was getting hotter amongst younger audiences everywhere and in particular in India and the US. The COVID-19 pandemic saw the app grow with unbelievable speed as it continued to spread amongst creators and viewers with a huge boost from lockdowns, giving people more reasons to connect online and more time to spend on platforms.

TikTok and Douyin apps
Image credit: Katherine Wu

Despite TikTok getting banned in India (though reports suggest they’re coming back), the app’s growth hasn’t slowed and has become the first non-Facebook app to reach 3 billion downloads. At the end of 2021 it beat Snapchat and Twitter to become the third most popular social network in the world behind Instagram and Facebook, and it is expected to reach 1.5 billion users in 2022.

TikTok is watched even more than YouTube amongst its users in the UK and US, a report in 2021 found. However, whilst TikTok users spend more time on the app (an average of 26 hours a month compared to 16 hours a month on YouTube in the UK), YouTube still has many more users by far. TikTok had around 732 million monthly users at the time of the report, whilst YouTube had over 2 billion!

TikTok’s creators Bytedance have also launched a music streaming service called Resso. Resso is currently only available in India, Brazil, and Indonesia but has found many fans in these territories with over 40 million monthly active users. The app thrives off of music recommendation, with TikTok style interaction on music between users who can add images and say their feelings on tracks.


What is TikTok and why do people love it?

TikTok is the defining app and platform for short video creators and viewers to come together from around the world. Users create short, vertical videos – usually between 15-60 seconds long – and share them publicly with the world where millions of daily viewers come to watch, like, and share the videos that bring them joy.

It sets itself apart from other video platforms like YouTube by its focus on mobile engagement, being optimised in a vertical aspect ratio to prioritise use on smartphones.

TikTok’s optimisation for mobile use allowed it to spread to smartphone users around the world

Similarly, unlike long-form platforms, such as YouTube or TV & film streaming services, it is all about quick and snappy content that can be consumed quickly and then moved on from. This promotes more frequent watching of lots of small content bites rather than sitting down to watch one video over a longer length of time. That said, TikTok have begun to experiment with allowing longer content most recently introducing 10 minute uploads. Users who have access to longer videos will have been notified in their inboxes.

It uses a timeline feed familiar from social media like Facebook, Twitter, and Instagram to make exploring content as simple as swiping up and down through creators’ uploads. This again breeds more consumption from viewers who find themselves scrolling endlessly through content – we’ve all been there!

TikTok is a platform made by its community and as such sharing is a key part of it. Users can easily recommend and repost videos they like using the share icon in the bottom right corner when watching a video. They can even share videos through other apps like Facebook Messenger, Instagram DMs, WhatsApp chats to show friends and family the videos that they’re enjoying.


Who’s on TikTok and what kind of content is on there?

There are over 1 billion monthly users on TikTok as of September 2021, meaning users who use the platform every month. Overall users are expected to pass 1.5 billion in 2022 as the platform continues to grow.

There is a huge variety of content on TikTok, from memes and skits to dance trends and viral activities for everyone to have a go at. Beyond purely entertainment, TikTok has become renowned for quick and snappy advice and tutorials, offering help on numerous topics in short and easy videos. For example, we’ve looked at how people are taking to TikTok to learn music production and improve their skills simply from short videos with straightforward tips that others are uploading.

@kilroywash3r3

Reply to @aidanmendonza7 This isn’t the best explanation, but I hope it helps. #musicproduction #production #productiontips #producer

♬ original sound – Kilroywash3r3

Users have even taken to TikTok to apply for jobs before with a #TikTokResumes tag going viral in 2021. TikTok launched a minisite where jobseekers could post their application videos and brands, companies, and recruiters could explore the videos to see if anyone took their fancy.

Anyone can be a creator on TikTok; its community is made up of normal people around the world but you’ll also find many brands and influencers on there, as well as celebrities like Taylor Swift who joined TikTok in 2021.

You can see the top content on TikTok here:


How to watch TikTok

TikTok is of course most used on mobile devices, particularly smartphones; the app has been designed for use on a vertical screen after all! That means that it is also available on the majority of tablets with the same app stores that TikTok is available on. It’s available on the Apple App Store for Apple devices and the Google Play Store for Androids.

You can head to www.tiktok.com to watch TikToks and even upload your own videos from a PC or a Mac. TikTok is also available on limited TV screens through Samsung smart TVs and on Atmosphere, a content company that provides content to TV screens in spots like the gym and waiting rooms. So if you want to watch TikTok on the big screen, make an appointment with your doctor or get a Samsung!

TikTok on the big screen
Image credit: Samsung

TikTok Creators

If TikTok sounds like an app that you want to get involved in or if you’re just looking for more ways to create and engage with viewers then this is the section for you. We’re going to walk through the variety of different things you can do as a creator on TikTok from recording tools to the ways you can edit your videos.


What can I do on TikTok?

There is more than meets the eye with TikTok’s short video platform, offering a bunch of different ways that creators can upload and interact with viewers. Of course the primary way for creators to get involved on TikTok is to record and upload their short videos. Here are other ways that creators and viewers can engage with each other.

Livestreaming on TikTok

Creators can go live on TikTok, streaming in real time to their followers to have a discussion or show off something as it’s happening in their life. Live streaming is a great chance to connect, offering a much more personal ways for viewers to join in on your content and even allowing you to respond to their comments as they come in.

You can schedule a live event to ensure that fans know when to log on and tune in to your stream. There are a number of ways for fans to interact and feel part of the event: commenting and reacting as you stream to spur on the discussion and share their feelings in real-time.

Pin posts on TikTok

You can pin posts to the top of your profile by heading to the three dots menu on any video and selecting ‘Pin’. This is a great opportunity to prioritise certain content and ensure new viewers know what you’re all about before becoming fans.

It’s sure to boost your follows if you put your best content at the top or summarise what you’re about in your pinned video. Think about the videos that best show off what you do in your content or bring your most popular videos to the top for new fans to see your classic content.

Stories on TikTok

TikTok are currently experimenting with a Stories feature that lets creators add limited-time videos to their profile. Much like Instagram Stories and Snapchat, these videos disappear eventually after 24 hours and appear when viewers click on the profile’s image.

This feature is currently only available for a limited selection of people and TikTok haven’t confirmed whether it will be launched further. You will be notified in-app if the feature becomes available for you or in your region.

Tag people in TikTok videos

Collaborating with your friends and other creators may be getting easier as TikTok are testing a feature allowing creators to tag other users in their videos. You can also tag other users in your caption to notify them of your video, this won’t create a pool of tagged content though like the tagging feature does.


Uploading videos to TikTok

Creating videos within the TikTok app is easy with their in-built upload tool designed to make creation quick and simple. They have designed their upload tool to offer everything that creators need to make iconic TikToks, although some may find that creating them on video editing software before uploading them to TikTok is the best workflow for them.

Within the upload tool you can record clips which are each editable, so you can cut them down to the perfect length or re-record clips if they need tweaking. Each time you record a clip you have certain options like setting a timer to create a delay before recording starts, giving you a chance to put your phone down and get in place before recording. You can also speed up or slow down TikTok’s for dramatic effect or to show off something in slow motion.

Filters and effects on TikTok

Filters and effects are a huge part of videos and there is a vast library to explore and choose from. Filters can create unique lighting effects adding a dramatic mood to your video whilst effects can transform your face or the scenery around you to make for a hilarious image. You’ll often see particular effects and filters trending, there will often be an option to use the effect yourself and get in on a trend.

Add effects to spice up your recordings
Image credit: Lifewire

One of the most popular effects is Green Screen, which detects the people in the shot and allows you to superimpose yourself or others onto a background of your choice. In 2021, they added GIPHY to the Green Screen effect so that users can choose their favourite gif to dance in front of or use for a funny effect.

Use enhance to improve your videos look with a single tap, fixing high exposure and low light whilst correcting colours. Find many more filters and effects in the library changing the composition of your clips, adding stickers and effects, and much more.

TikTok are in the process of developing their own in-house effects studio called the Effects House. This should bring loads more exciting and fun potential to videos. You can sign up to join the beta from the Effect House website.

Upload HD TikToks

In 2021, the ability to add 1080p HD videos was introduced so that creators could upload their content in the highest quality. The majority of smartphones now come with HD screens and so viewers around the world can watch their favourite content at the best quality available to them with the feature, enhancing the experience.

To upload your videos in HD, record and upload your video and then when you’re on the Publishing page tap ‘More options’ to toggle the ‘Upload HD’ setting.

TikTok’s music library

TikTok’s music library is also a huge part of the app, offering millions of tracks from artists to put in your videos.

From hit songs to tracks designed specifically to go with short videos, there is a huge library of music to choose from to find the perfect vibe and accompaniment for your clips.

Find the right track and add it to your video. You can select how loud you want the music and how loud you want the original audio of the video to get the balance right and prioritise the audio you want to stand out.

Make sure you get the exact part of the song that you want to use by using the scissors tool to drag where the audio clip used in your video starts.

You can even upload your own music to TikTok for free so that any creator can use your tracks as a soundtrack; Find out more on uploading your music to TikTok here.

Add voiceovers to your TikTok

Voiceovers are huge on TikTok. Once your video is recorded you can speak over the top of it and narrate what’s happening or add comments to your content.

This is great if you want to record your video but aren’t in a good position to record your voice as you’re recording; perhaps it’s a noisy or windy place or there’s too much reverb. It’s also a chance for you to add an extra layer of your audio to the one you’ve recorded with your video.

Upload videos over 60 seconds on TikTok

TikTok rose to notoriety as a short-form platform and that hasn’t changed, people still head to the app for video fixes that come in quick bites. They have been increasingly exploring longer videos, with up to 3-minute long uploads becoming available to creators last year and the latest suggesting that TikTok are looking to explore videos up to 10 minutes long. One thing remains for certain, no matter how long the videos are they stay optimised for smartphones in a vertical aspect ratio.

Uploading TikToks to Instagram Reels and YouTube Shorts
Instagram Reels and YouTube Shorts both offer another place for short form videos to thrive
Image credit: Screen Rant

As a creator, it makes sense to get your content on every platform to reach as wide a possible audience if you’re looking to make an impact. People use different platforms and so you’re likely to reach a whole new viewership by uploading the same short video to another short platform.

Instagram Reels and YouTube Shorts have launched in recent years to take on the short video hype in their own apps. Both have amassed their own huge audiences and as such they’re a great spot to reach people with the same short, vertical videos you’re uploading to TIkTok.

It’s important to note, if you save your video through TikTok then it will feature the TikTok watermark and this may affect how other platforms recommend your content. If you’ve made and uploaded your video straight through TikTok’s upload tool, there is a simple way to download your videos without the watermark that you can find here.


Get popular on TikTok

Many creators have found success on TikTok with millions of followers and billions of views on their videos. It’s a platform that is optimised to breed more views and engagement and thanks to it’s huge userbase, there’s something for everyone no matter what you’re offering.

That doesn’t mean that success is guaranteed or simple though, and there are some things you will need to know to best optimise your content for a successful career on TikTok

What content should you create?

There is no right and wrong content to post. Being true to yourself and the content you want people to connect with is important. Remember, you’re dealing with an audience of over 1 billion people; as long as your content is good and engaging then there will be an audience for it whatever the content is.

Take inspiration from others to see how people make a success on TikTok. Whilst being yourself and unique is a great way to stand out, it’s also important to consider what makes other videos popular particularly in the area you’re looking to get into. Knowing the audience will help you tip your content to the right viewers for your videos.

Image credit: Ivan Samkov

The important thing to remember is that your video should provide something. Whether that is entertainment, inspiration, information, or something beyond; viewers want to get something from your video: That could be as simple as a laugh or as powerful as a life-changing piece of advice.

Content varies from jokes and skits, to informational and educational content, to music promotions, and so much more. So whatever you’ve got to give, TikTok wants to have your content!

The best times to post on TikTok

Everyone has their own ideas about when the best time to post on social media is and the truth is, depending on your audience and your platform, there is no definitive right answer. However, you can still follow a general rule of what people have found to be best practice to try and optimise your content for the best results.

Hootsuite discovered what they’ve found to generally be the best times to post for engagement in 2021:

  • Tuesday 7 am 
  • Thursday 10 am
  • Friday 5 am 

(All times are PST)

Remember that depending on where your primary audience is located, the timings may change if they are in different time-zones. You can also consider the fact that timelines on social media generally promote content that they’ve found is engaging with people, rather than the very latest content. For example, Instagram may show you a post from 2 days ago when you log in if it finds it to be relevant rather than the latest uploads. So as long as your content is great, you should reach viewers.

How to use the TikTok algorithm to your advantage

The secrets of the fabled ‘algorithm’ hold the key to success on social media platforms. The better the algorithm picks up and treats your content, the more people are going to see it and the more it will be liked and shared. Understanding how the algorithm analyses content and decides which content to push and why is key to ensuring your content is successful.

The algorithm on TikTok and other content platforms works like this: Content that is fresh is pushed in front of a selection of people to test the waters then – based on how they interact with it – the algorithm decides whether to push it to more people or de-prioritise it. It tracks how long people watch before skipping, whether people like and share it, if they click through to watch more on your profile, and so-on.

Essentially, if people interact and watch your content then the algorithm knows that it is good content and will share it to others. This means that hooking viewers within the first seconds of your video is one of the most crucial things you can do to boost your presence algorithmically. You also want to make the thumbnail and title something that catches the eye and pulls the viewer in so that when your video appears it has a good ratio of people clicking on it.

For a fuller guide on how the algorithm works and how to use it, check out our article below

How to go viral on TikTok

Viral content is a difficult beast to understand and in many ways is uncontrollable. First of all we should clarify: going viral should not be your aim. If you want to be successful, then consider the quality of your content and how you’re providing value to an audience foremost.

Going viral is not really something you can control, it is very much a luck of the draw thing – that’s what makes it so fascinating. Having a larger content plan and aiming for consistent performance on all of your content rather than one remarkable piece is your best goal.

However, if you want some advice on what going viral means and a look into how it can happen, check out music marketer Amber Horsbugh talking to The Kid LAROI after he went viral – twice! – in the video below.

Other short form platforms: Instagram Reels and YouTube Shorts

If you’re looking to get into the world of short videos then you’d do well to consider the other short form platforms. Instagram Reels and YouTube Shorts were both created in direct inspiration from TikTok, so you know what you’re getting into. There are other apps on the rise as well – like Triller – to check out.

At RouteNote, we also work with both YouTube Shorts and Instagram Reels to get your music on both of these platforms for use by creators. Find out more in the distribution section of this article to get your tracks on all the short form platforms and feature on these hugely popular platforms.

If you’re looking to upload on these platforms, they are similar enough that you may as well share the same content across each platform. However, bear in mind that watermarks will infringe on your performance; for example, if you save a video in-app on TikTok then the TikTok watermark that displays on the video will be recognised on certain apps and your video won’t be recommended.

If you created your video on TikTok and want to download it from there without the watermark there are a variety of websites that will download TikTok videos without the watermark for you. You can try out SnapTik which works on both mobile and PC.


Tips on TikTok
Image credit: TikTok

Make money on TikTok as a video creator

Creators can make money from TikTok in a number of ways. In 2021 they launched new tools for creators to make money directly from their fans, with a tipping feature that lets viewers send tips to the creators they watch to show their appreciation.

In 2020, TikTok launched their ‘Creator Fund’ to give back to the video creators on their platform. Starting with $200 million going out to the most “innovative” (meaning popular) content in the US, it has expanded to the UK, France, Germany, Spain, and Italy with $300 million more investment for creators in those countries.

In 2021, TikTok and Shopify partnered up to offer products from certain creators on their creator page. It seems as though that offering is no longer available. The best way to get fans to find and buy merch or anything else you’re selling, add a link to your website or store page in your bio and be sure to send fans their in videos. Reports in 2021 suggested that TikTok were looking to introduce features for users to share product links in their content but we’re yet to see that fully launch.

Beyond all of this, it’s not actually through TikTok or their direct partners that the majority of creators make their money. Most of the money comes from paid sponsorships between brands and creators. Brands will often find popular creators, particularly ones who they see as fitting their audience, and will arrange a direct deal with a one-off payment or an ongoing fund based on how they sponsor them in their videos.


How much money do creators on TikTok earn?

As we’ve mentioned, TikTokers can earn money in a variety of different ways and so how much creators earn will be very individual to each person. That doesn’t mean we can’t take a look at what TikTok creators earn to give a reasonable guide!

We’re basing the figures below on what creator Vi Luong shared in August, 2021. With over 1 million followers, she revealed how much she typically makes from TikTok depending on the arrangment.

Sponsorships: Luong said she typically charges between $8k and $10k for a sponsored video on her account. Before she became as popular, she charged roughly $3k to $4k per video.

Creator fund: Luong said she earns typically $150 to $300 from TikTok’s Creator Fund. She said that this number varies based on how often she’s posting and how well her content performs.


How to see TikTok analytics

Knowing your performance on TikTok is key to becoming a success. Recognising which pieces of content do well to understand your audience allows you to grow and hone your content to create what people are interested in. It also helps you to understand the algorithm, and nailing the algorithm is step number 1 on your path to TikTok success.

Any TikTok user can view analytics on each of their videos, tracking how many views they’ve gotten, interactions like hearts and comments, and dive in to see how much of your video viewers are watching. This is Vital for understanding if your video is engaging or not as you can see exactly when viewers stop watching – use this to work out how to keep people interested!

Your analytics portal in TikTok
Image credit: TikTok

Looking at your full profile analytics you can see your overall views, views on your profile, likes and other interactions. You can set the date range to see your performance along a specific time and track your growth over the last week, month, or longer.

If you’re looking to go in-depth on your analytics then there a bunch of platforms which offer different kinds of tracking depending on your needs. Platforms like Pentos offer campaign tracking on songs and videos, Melody Socials lets you find similar profiles based on certain criteria, Analisa.io takes you even deeper inside your primary TikTok analytics, and many other platforms offer different kinds of tracking for all kinds of creators.


Music Marketing on TikTok

We’ve covered how creators can use TikTok as a video maker, but how can you use it as an artist to make your music a success on one of the world’s most popular apps, particularly an app that has become synonymous with music trends and viral success for artists?

We’ll cover the essentials here to get you started on your journey as a musician on TikTok and with tracks available in their music library for viral potential. For more tips check out our article below.


Personalise your TikTok profile

First impressions count! Make sure you have a profile picture that represents you but keep it simple. It’s only a little circle-shaped image but it still has the potential to be instantly recognisable by fans.

Ensure your name/handle for your profile is also recognisable, no-one will find you if your handle is completely obscure (unless you’re really famous).

Use pinned posts to choose a video you want to prioritise and show to visitors of your profile when they click on your name. This is a great chance to promote your music if you have a recent teaser of an upcoming release or a snippet of your latest track in a TikTok.

You could use your pinned post to create a TikTok that sums you up as an artist and gets new fans on board with what you do straightaway. Feature it at the top like a moving biography for users to watch and get to know you.

To pin a post on your TikTok profile, go to your profile page and select the video you want to pin. Click on the three dots to open the menu and select ‘Pin’ to lock it in at the top of your profile.


Keep an eye on music trends

TikTok’s Trend Discovery tool lets you see what the most trending songs are on TikTok and explore the content that is making them so popular. It’s a great way to track what is rising to the top and understand the music that is appealing to TikTokers and why they’re using it. You could discover the kinds of music that might align with a trend to push your music in front of new eyes and ears.

TikTok is a platform famous for creating and breeding trends so be sure to ride the waves for the best chances. Remember when sea shanties were all the rage recently? Or when that dude skating with cranberry juice got everyone listening to Fleetwood Mac again? These kinds of trends bring music to the masses.

You can see what music content is popular on TikTok from their Music Hub, updated each week with catchy video trends and songs that are making waves across content. You can find the Music Hub from the Discover page if you’re in a country where it is available.


Geting your song to go viral on TikTok

As soon as your music is available on TikTok’s music library it has the chance to go viral. TikTok creators love finding new music to accompany their videos and all it takes is for one person to use your music in a popular video of theirs and suddenly you have thousands, perhaps even millions, of listeners hearing your track.

Musicians have seen major success from a viral feature in a video. Reports from TikTok themselves have shown that 80% of the users they surveyed “discover new music on the platform and that it is the number 1 place for music discovery – more than other digital platforms, streaming services, and friends.” TikTok and music come together like bread and butter and the app has carved a huge place in the modern music industry.

Once a track has gained traction on a video it has the potential to snowball, inspiring other videos to follow the original and use that same track to recreate it. Each video shows the track used in the display under the title and users can click on it to find out more and see other videos using that track.

It’s a unique way to be discovered and shows huge potential with a massive audience who find their new favourites through the platform and its content. Of course, as we mentioned earlier: going viral is a game of chance.


TikTok music effects

There are a bunch of music effects you can add to your video to emphasise your tunes, making them jump out of the video and into the eyes and ears of viewers. Effects like the equaliser bring visual emphasis to the music and effects like synchronised text that flashes in time to the music is expected to be on the way to really make your lyrics leap out of the screen.

Use effects to your advantage to bring your content to life beyond the clips you’ve recorded. They are a huge part of TikTok videos and making content exciting. Use music effects to ensure that your music stands out by bringing a new dimension to your sound.


FAQS

How to see if TikTok is down?

You can use Downdetector to see if TikTok is down. If no-one else seems to be sharing issues with the app but you’re having trouble loading the app you should try deleting it and re-downloading it.

What is TikTok worth?

TikTok was valued at $50 billion in 2020. Experts have suggested that they think TikTok to be worth more like $75 billion in 2022.

Can you watch TikTok without the mobile app?

Yes you can watch TikTok on computers or in browsers on mobile phones by simply heading to tiktok.com.

Is TikTok safe?

If you’re wondering if TikTok is secure, it doesn’t have end-to-end encryption so sending direct messages isn’t as secure as on some other apps. TikTok does collect personal information on its users for advertising.

Is TikTok owned by the Chinese government?

TikTok is owned by ByteDance, a Chinese company. The Chinese government has a stake in ByteDance and may have a say in some of their business decisions. There is no evidence to suggest that information collected on TikTok is used by the Chinese government.

What age should you be to use TikTok?

TikTok requires users to be 13 years old to use the full app. Younger kids can access the app with additional safety and privacy features in place.

Is there a TikTok for kids?

As mentioned above, users under the age of 13 can use the TikTok app. Their age will be verified on sign-up and if they’re younger than 13 then they can access a curated version of the app which restricts inappropriate content.

Can you watch TikTok without an account?

Viewers can access TikTok as a guest to watch videos when their friends send them a link to a video. You do not need to be signed in to follow the link and view the video on TikTok. Viewers will need an account to follow creators, like or comments on videos, and navigate content on the platform properly.

Is TikTok available in India?

TikTok is not currently available in India though reports have suggested that it will be returning to the country soon.

Writing about music, listening to music, and occasionally playing music.

Using TikTok for marketing – how to grow on TikTok as a musician (video)

Looking to market yourself on TikTok? Check out this video from TikTok for Business with advice from Francis Bourgeois and Lady Leshur on how to promote music on TikTok and grow your music brand.

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Read our tips for how to play a music festival! Learn how to get on a festival lineup in the first place and how to prepare for the big day.

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