Apple’s deeper Shazam features will have it scanning music all the time

iPhones and iOS devices will be able to turn Shazam on to tell them what music is playing around them and in their apps constantly.

Apple have only just updated devices with iOS 14 but as developers have got their hands on another update it seems to bring some enhanced features. Notably, Apple seem to be capitalising on their ownership of Shazam in iOS 14.2 with some seriously deep integration.

In the upcoming update, the music recognition app will be added to the ‘Control Center’ on iPhones. From there users will be able to switch it on to identify music constantly in the world around them so you never miss out in the time it takes to open the app.

The new always-on feature will scan for music when you’re using apps as well, so it can tell you the songs playing on your applications. It will scan apps internally so it will be able to pick up music whether you’re playing it out loud or through headphones.

Apple bought Shazam in late 2018 but promised not to restrict the app’s availability. It’s still available on other devices, but clearly Apple are making use of their ownership in other, unique ways. It’s a question of whether people will want their phones constantly listening, however.

Whilst iOS 14.2 is available for developers at the moment, Apple haven’t revealed when they might launch the update to general iPhone users.

Head of Social Media and Marketing, RouteNote

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