7 emerging artists making new pop music to get excited about in 2021.
Last year commercial pop music went full disco with icons like Dua Lipa putting out joyful, party-ready anthems. What will be this year’s trend?
From mainstream bops to creative indie-pop, check out these seven new pop music artists primed for the big leagues in 2021.
Oxlade
Blending RnB and pop with Afro-fusion, Nigerian artist Oxlade generated a buzz last year with breakout single “Away.” He’s already won Drake as a fan, and 2021 will see him expand both his bright, innovative sound and his international reach.
Dylan Fraser
Atmospheric pop with a dark edge reminiscent of Lorde, inviting you in to listen but pushing away at the same time. Signed to Atlantic Records, in 2021 Fraser will be looking to build on the strength of his EP The Storm which featured singles “Vipers” and “Face Tattoo.”
Finn Askew
Despite hailing from a little market town in Somerset, UK, Askew’s music is a melting pot with elements of indie-pop, hip-hop and RnB. He just dropped his debut EP, so look out for the waves generated by that release.
Claudia Valentina
19-year-old Valentina has put in the work to set herself up as a perfectly-packaged popstar– see “4:15” with its TikTok-ready music video and big, supremely catchy chorus. She sounds like Rosalía, despite coming from the island of Guernsey. 2021 might well see her complete her rise to the top.
Keep Dancing Inc.
Keep Dancing Inc. have a knack for making music to get you moving – as the name suggests. The band make Parisian electro-pop with an indie sheen, set to make you bounce your way through 2021.
King Hannah
Last year they signed to City Slang and put out intriguing debut EP Tell Me Your Mind and I’ll Tell You Mine. The Liverpool duo’s creeping alt-pop plays with dynamics and textures through moody vocals and slinking guitars.
Tulliah
Australian songwriter Tulliah lends her rich, shivering voice to melodic, sincere indie-pop tracks. Keep an eye out for the release of the 19-year-old’s debut EP Fresh Hugs.
We’re at least starting the year reluctantly accustomed to dancing to tracks aimed at the club inside our own houses instead. There’s plenty of new thoughtful alternative pop on the cards as well, to sway along to if working from home.
These new artists are on the rise through the dance and electronic music scene this year.
Dance music currently has an obvious problem – clubs are empty. Savvy DJs and producers have instead been using the temporary hiatus to lay down new tracks and explore new directions for the future. Take a glance at these eight artists to watch in dance and electronic music for 2021.
Kareem Ali
Relentlessly creative, Ali put out six albums in 2020 alone. A trumpet player who studied jazz in New York, his creations combine deep house with techno and jazz, with strong elements of political commentary, Afrofuturism and beyond. He runs non-profit label CosmoFlux, giving young Black artists a platform to make music and share ideas and skills.
Shane Codd
23-year-old Shane Codd adores the house and trance bangers of the ‘90s and ‘00s. Newly signed by Polydor, in 2021 the Irish DJ will be looking to build on the success of his Top 10 track ‘Get Out My Head’, which he created as a joyful escape from the stresses of lockdown.
Porij
The fun debut mixtape Breakfastfrom Manchester band Porij has stylistic touchstones that ping from electro-pop to funk, indie to trance, and back again. Hopefully 2021 unleashes them like 2020 was supposed to, spreading grins around a dancefloor.
Tailor Jae
Partial to a slice of bass-heavy UK-rave, London DJ Tailor Jae has refused to stagnate over the year of lockdowns, mixing away. With an instinctive ear she plays whatever she likes, not worrying about trends; blending ‘90s dance anthems, drill, jungle beats. 2021 will see her continue to stretch her abilities, braced for international success.
Bratři
Bratři means ‘brethren’ in Czech. The twins formed an electronic duo in 2016 and are now one of Prague’s most popular live acts. Both drummers, they combine electronic dance, techno and ambient house with live drums. Currently working on a debut album, expect to hear more of their energetic sound this year.
Bleu Clair
The Indonesian producer has been a rising star on the house music scene for several years, releasing energetic beats with catchy vocal cuts. Ingeniously playing with genre and bringing a new freshness to house, Bleu Clair is ready for mainstream recognition in 2021.
Nia Archives
A producer, singer and visual artist, Nia Archives’ honeyed vocals weave around her flowing drum and bass and jungle beats. Singles ‘Sober Feels’ and ‘Don’t Kid Urself’ offer a tantalising glimpse at what she might have in store next. London-based but shaped by the Manchester scene, her side project HIJINXX is currently in the works, showcasing DIY UK youth culture.
Gemma Dunleavy
Debut EP Up De Flatsis an experimental celebration of working-class life growing up in Dublin, with each track inspired by a different character. With a love of pop and club music and atmospheric electronica, pinned by her casual, soulful voice, Dunleavy has a clear vision and you can see it taking her anywhere, but always pinned by her love for her roots.
Luckily for classical music there’s an abundance of new talent, as well as distinguished figures, who are bringing much-needed diversity to the often closed-off industry and keeping the beloved corner of the music world from going stale in modern times. Whether you’re a classical aficionado or like to listen to unwind, check out these classical musicians at the top of their game in 2021.
Carmel Smickersgill
Based in Manchester, Smickersgill was nominated for the Ivor Novello Rising Star award in 2020. An innovative classical composer who also takes inspiration from jazz and electronic pop music, playing with the band Bunny Hoova. Passionate about collaborations and music as an art form, Smickersgill is currently under the mentorship of Anna Meredith and her career looks set to go in ever-more interesting directions.
Brandon Patrick George
The immensely talented New York City-based flautist’s impressive solo album came out in autumn 2020, walking us through 300 years of music history. New ventures for George in 2021 include the new album Bruits from the GRAMMY-nominated wind quintet Imani Winds which he joined in 2018.
The Kanneh-Mason family
You can’t talk about modern classical music without mentioning the Kanneh-Masons. 22-year-old Sheku Kanneh-Mason performed cello at Prince Harry and Meghan Markle’s wedding, and his six siblings are just as talented. Pianist Isata Kanneh-Mason is signed to Decca Classics along with Sheku. Expert violinist Braimah performs with Chineke! Orchestra. Jeneba, keyboard finalist of the BBC Young Musician of the Year 2018, studies at the Royal College of Music whilst Konya studies at Royal Academy of Music. Aminata and Mariatu are both still at school, but Aminata has Grade 8 Distinction on violin and piano and performs with her siblings in concert, whilst Mariatu has already achieved Grade 8 Distinction in cello. Releasing a family album on Decca Classics together in November 2020, the siblings are all individually set to continue to make incredible music.
Jockstrap
Newly signed to Warp records,
this extraordinary London duo experiment with retro sonic creations, mixing
classical music with romantic pop tunes and harsh, electronic sounds. Newly
graduated, they met at Guildhall School of Music and Drama, forming the band in
2017. A peculiar and fascinating workout for the ears.
Jess Gillam
Resourceful, lively and open, Gillam has a knack for spreading joy and a remarkable gift with the classical saxophone. Over lockdown Gillam founded the Virtual Scratch Orchestra, resulting in 2,000 musicians from 30 countries playing every instrument imaginable in an online orchestra. The first saxophonist to be signed to Decca Classics, both of her genre-spanning albums, RISE and TIME, reached number one in the Official UK Classical Charts. An established radio and podcast presenter, Gillam is already a key figure of the UK classical music scene at the age of 22.
Arsha Kaviani
Dubai-born, British-Iranian classical and jazz pianist Kaviani is a virtuoso whose star continues to rise. In concert he regularly improvises over themes from the audience – something he’s tried to replicate remotely over the last year. Passionate about explaining classical composition to the uninitiated, Kaviani’s charisma makes him an inspiring figure in the classical music world.
Ella Jarman-Pinto
Gifted, relentlessly dedicated and passionate about the things that matter, Jarman-Pinto’s previous projects include a post as Composer in Residence with Streetwise Opera, working with homeless people to put on operas and concerts in UK cities. A dab hand at writing scores for film and TV, last summer the Cumbria-based composer launched Apple and Spotify podcast Beyond the Chameleon, talking to industry professionals about improving inclusivity on both sides of the screen.
Nicolas van Poucke
The Dutch pianist’s critically acclaimed third album,Schumann Collection Volume 1, released in November. After being unable to perform due to lockdowns, van Poucke made his debut in London in October 2020 with a socially distanced performance of Beethoven’s Third Piano Concerto with Chineke! Orchestra at the Royal Festival Hall. His beautiful tone and thoughtful approach to the music sets the bar high for the future.
Alexandra Whittingham
An award-winning and fiendishly talented guitar player from Manchester, Whittingham’s first album releases in April 2021 via Delphian Records and explores her own personal journey discovering 19th-century guitar works. Her use of social media, including engaging and inclusive YouTube tutorials that have snared views up in the tens of millions, is the ultimate standard for up-and-coming classical musicians seeking new audiences and looking to revitalise the field.
Inspiring figures in the classical music world prove themselves willing to be adaptable and inclusive in the fight against the ingrained habits and institutional prejudices of the field. There’s always more to be done, and these musicians and composers will continue to keep the genre fresh and forward-looking in 2021 and beyond.
Discover emerging musicians from across the whole spectrum of the jazz music world in 2021.
No group of musicians has felt the isolation of the pandemic harder than the jazz community. Jazz is built upon live performance and interaction between players.
But the genre also has deep foundations of improvisation and reinvention, and jazz musicians will be just as tenacious and creative over these changing times as they have been all along. Here are eight jazz artists to explore as they launch new projects in 2021.
Johanna
Burnheart
A newly-emerged German jazz violinist, vocalist and composer based in London, Burnheart was the first jazz violin undergraduate student at Guildhall School of Music and Drama when she enrolled there in 2013.
Her work on debut album Burnheartmashes together the inspirations of modal jazz and Berlin techno, taking the violin to new mind-bendingly experimental places.
Charlotte Dos Santos
EP Harvest Timeis out now from the Brazilian-Norweigan singer, a mystical mix of jazz and neo-soul. Latin-American rhythms playful lie over the RnB beat of “Helio” and in the flamenco flutterings of “Padre,” and Dos Santos’ jazz vocal soars above them all.
Puma Blue
Cutting a solitary figure, Puma Blue’s smooth voice croons soulfully over crisply produced lazy guitar, electronic beats and tinkering piano.
After slowly circling the edge of the London Jazz scene for a few years, his debut album due for release in February 2021 will no doubt introduce him to a wider audience.
ARTEMIS
ARTEMIS is an international jazz supergroup of seven women at the top of their musical game: pianist and founder Renee Rosnes, trumpeter Ingrid Jensen, drummer Allison Miller, vocalist Cécile McLorin Salvant, tenor saxophonist Melissa Aldana, clarinetist Anat Cohen and bassist Noriko Ueda.
Spanning generations and nationalities, they released their self-titled debut in 2020, a collection of covers and originals that features their individual sounds complimenting each other with astonishing ease. It would be a headache logistically for the group to arrange a live tour even in non-pandemic times, but just imagine the awe-inspiring outcome.
Georgia Cecile
Nominated for Jazz FM’s Vocalist of the Year 2020. Cecile’s debut album releases this year, and track “Always Be Right For Me” shows an assured, confident jazz star on the rise.
GeeJay
GeeJay are powerful vocalist and songwriter Gina Jane and talented producer, saxophonist and keyboard player Jacob Lobo, putting out neo-soul jazz grooves. After Covid left them unemployed they moved out of London and took jobs helping elderly and vulnerable people across the UK, leading them to contribute the poignant “Lose My Mind” to Fearne Cotton’s Happy Place compilation.
Keep an eye out for whatever fresh sounds they have in store for us in 2021.
Keleketla!
UK-based Coldcut, creators of the Ninja Tune record label, partnered with South African musicians to make a record for the In Place of War charity, and Keleketla! is the result. A dizzying array of styles, gqom beats and Afrobeat drums, built up from a jazz foundation.
Use this album as a jumping-off point to discover the treasure trove of artists who gathered to create it.
Moses Boyd
Drummer Moses Boyd’s Mercury Prize-nominated debut album saw him cement his place firmly at the top of the London jazz scene. This year Boyd will continue to create and collaborate and when the world allows him to perform Dark Matter, a stand-out album of 2020 and a masterful combination of electronic jazz and Afrobeat, it will be well worth the wait.
A year is a long time, and hopefully live jazz will return before long, with performers back in their rightful place interacting with bandmates and enthralled audiences. Look out for virtual shows and new music from these jazz musicians in the meantime.
Add these bedroom pop music artists to your ‘ones to watch’ list this year.
The DIY genre of bedroom pop is having a moment. But… what actually is it? Music lumped into the category has a certain aesthetic, rather than literally being recorded next to an artist’s duvet and pillows. Bedroom pop is dreamy lo-fi soundscapes from young artists who’ve often orchestrated their own rise via social media and streaming. Whilst appearing whimsical, the tracks regularly feature provocative lyrics exploring mental health struggles and the harsh realities of youthful romance. It’s a far more interesting genre than the sneering way it’s often referred to suggests. These 10 bedroom pop musicians are on the cusp of breaking out in a big way in 2021.
Claud
Releasing their first single back in 2018, Claud was the first artist to be signed to Phoebe Bridger’s new label, Saddest Factory Records. Singles ‘Gold’ and ‘Soft Spot’ teem with sweet melodies, bubbling loops and their characteristic gracefully-layered guitar sound. The interest around Bridger’s CEO role combined with Claud’s debut album dropping on February 12th should generate enough buzz to propel them to the next level.
Patricia Lalor
This 15-year-old Irish guitar player writes and self-produces Radiohead-inspired beats. Quiet without being serene, Lalor’s sonic experiments on her This is How We Connect, While You Stand So TallEP have a lurking, ominous quality. If this is how artistic and polished she sounds in lockdown with a production team consisting of her mother and sister, imagine the potential.
Dameer
Bangladeshi artist Dameer’s sound takes a lead from the jazz beats of Tom Misch. ‘Believe’ is the tale of a breakup set to a bright, ‘80s inspired beat, exploring the irrationality of lingering feelings from a past relationship with a knowing wink. Other lyrical inspiration comes from politics and the disparities between generations. Newly graduated from high school, keep an eye on Dameer in the future.
chloe moriondo
Used to baring all online in a typically Gen-Z manner, 18-year-old chloe moriondo found self-made success through YouTube, beginning by writing songs on her ukulele. Now she has 13.3 million subscribers. She’s broken free of her lo-fi origins lately, with her latest release ‘Girl on TV’ sounding like early-noughties Avril Lavigne. When the world allows live gigs again, performing with a band will shift moriondo’s sound yet again and open up an exciting new chapter.
Cavetown
A sociable, self-taught producer with a dedicated community of fans. After signing with Sire Records, Cavetown’s debut Sleepyhead released last year and included a collaboration with chloe moriondo. The record features sing-song melodies alongside indie-rock leanings in the soaring ‘For You’ and stripped-back alt-pop tracks like ‘Empty Bed’. His army of followers with a deep love for his comforting songs grows by the day.
keaton dekker
East London music and visual artist who really does make all his music in his bedroom, creating synth-heavy, dreamy pop. Super-catchy ‘ITYK’ explores our relationship to technology in lockdown – shot on FaceTime, it perfectly demonstrates his DIY artistry. It’s easy to see creative and commercial potential for the future.
Carpetgarden
The Californian 20-year-old’s latest single ‘No Emotion’ lays down witty lyrics with raw feelings at their heart, as the scuzzy vocals blend into a sloppy beat. Meanwhile ‘Can Ghosts Be Gay?’, released last September, is an unapologetically queer, acoustic-emo reflection on Gen-Z culture and self-acceptance. Flitting between styles, Carpetgarden is newly signed to the House Anxiety label and their new EP is due out in February.
girl in red
Honest and relatable indie-pop, spinning sincere tales of romance and self-love. The Christmas single ‘Two Queens in a King-sized bed’ has been on heavy rotation across radio stations since its release. With hordes of followers on TikTok and Instagram and YouTube videos racking up millions of views, here’s hoping 2021 will bring continued success for the Norwegian singer.
Smoothboi Ezra
Irish 18-year-old bedroom indie-pop musician and producer Smoothboi Ezra has been putting out sweet, warm music with insightful lyrics since 2018. ‘My Own Person’, their latest release, is simply but beautifully arranged, the charming melody addressing anyone struggling with identity.
Tayo Sound
Starting out busking with his guitar on the streets of Reading, Tayo Sound has graduated to smooth, polished tracks with an alt-RnB groove. His songs incorporate Nigerian-inspired rhythms from his father’s heritage and folk leanings from his mother’s Scottish background. The choruses of ‘Someone New’ and ‘Gone’ are instantly catchy. Signed to Black Butter Records, he’s already primed for mainstream success.
Eager to add your own sound to the bedroom pop landscape? RouteNote can get your music out to the people who need to hear it, simply and for free.
Now that the finish line of 2020 is in sight, at RouteNote we’re looking back over this endless year and pulling together some of the highlights from the music world. Here’s a selection of the best songs from the past 12 months.
In this year of turmoil and activism, music has been constant throughout, pulling us along, a distraction and a comfort. Songs that were never meant to reference the year have hit a new nerve, and music written in response to current events made us feel less overwhelmed. Across the genres, here are some of the most popular and intriguing music releases we heard in 2020.
Yazmin Lacey – Morning Matters
Lacey’s hazy vocal is backed by Ezra Collective’s drummer Femi Koleoso and the smooth jazzy horn of trumpeter Ife Ogunjobi. Soulful lines to help push us out of bed in the morning, ‘even when it’s miserable’, to face whatever’s going on out in the world with a wry smile.
Run the Jewels – Ooh La La
El-P and Killer Mike lewdly rap about the unequal distribution of wealth, and imagine a future with no money-lines drawn in the sand. Lyrics are spat out about lying in the dirt, looking up and preferring it to the grimy, moneyed corruption up above: ‘I used to love Bruce/But living my vida loca/Helped me understand I’m probably more of a Joker.’
The Weeknd – Blinding Lights
The catchiest song of the year, ‘Blinding Lights’ is an exuberant synth-pop track with a relentless rushing beat. It’s currently been streamed 1.8 billion times on Spotify.
Beyoncé – Black Parade
Dropped on Juneteenth, the US holiday marking the end of slavery, this surprise release saw Bey opening her arms, gathering her people into her ‘hive’, and then ushering them out onto the streets. ‘Being black is your activism’, she posted alongside, stating that money raised would be donated to Black-owned businesses. With a call to Black self-expressionism, African references are peppered throughout, over a cyclical beat.
beabadoobee – Charlie Brown
beabadoobee channels her emotions through a new kind of grunge. Opening with chunky guitar and a sweet vocal line, a smart shift of dynamics and the simple, stomping chorus of ‘Charlie Brown’ rushes in, all cymbals and caterwauling. Bedroom pop mixed with new-emo through a ‘90s movie soundtrack, the lyrics reference mental health struggles without wallowing in sadness.
Kokoroko – Carry Me Home
Mixing Nigerian rhythms with jazz. The
track ripples along at a pace but also lays back on the beat, the bassline and
drums popping whilst simple harmonised vocals and trumpet line float dreamily
atop.
Yves Tumor – Gospel for A New Century
Enigmatic performer Yves Tumor slides through genres on this, the title track of their fourth album. There’s a great use of space in this track – snatches of silence before the next drop of drawling vocal over heavy brass and growling bass.
Slowthai – nhs
In a year that has seen the NHS needed in the UK like never before, Slowthai casts a critical eye over British society in this track, calling for empathy over gentle piano phrases. ‘It took a disaster to make people appreciate the NHS,’ the rapper said. ‘Clapping, how is that helping anyone?’ His second album TYRON will be released in February 2021.
SAULT – Wildfires
Defiant neo-soul from the anonymous collective. ‘Take off your badge,’ the vocal urges crooked police officers, ‘We all know it was murder’. The track stares down the ghouls of corruption with a steady gaze, stating ‘we will never show fear’ through a memorable melody.
Cardi B feat. Megan Thee Stallion – WAP
The female rapper renaissance continues and combining the talent of two idols equals viral perfection. There’s no room for doubt here – it’s a defining moment for Black female empowerment as the two heavyweights join forces, laying out exactly what they want, with no need to offer an explanation as to why they deserve it.
Arlo Parks – Hurt
Over the lurking burr of saxophone and a chomping drumbeat, the calm vocal addresses the character of Charlie in the song and also the listener, beckoning out hope. A deft storyteller, you can hear the poetry in Parks’ songs. A debut album is due to be released in 2021.
24KGoldn – Mood feat. Iann Dior
A cheery, harmless pop-rap earworm, the TikTok success story
topped the UK and Billboard charts for weeks. Simple, well-produced and
effortlessly catchy, it was just what the public wanted to hear.
Roísín Murphy – Murphy’s Law
The Irish singer tells a wry tale of the law of sod in this strutting
disco-funk track. An unexpected earworm, too.
Megan Thee Stallion feat. Beyoncé – Savage Remix
In defiance of any haters who might try to pit them against each other, the remix of Stallion’s 2019 hit sees the pair unite effortlessly, shouting out themselves. Beyoncé’s verses are straight in with fiery self-love, playfully referencing the original song’s massive TikTok success as Stallion’s trademark ‘Ah!’s back her up. Two Houston women leading the pack with a shrugged ‘so what?’.
Cakes Da Killa x Proper Villains – Don Dada
Azaelia Banks vibes here, but made their own from a creative
rapper who’s been on the rise for years. Cakes raps feverishly over a bouncing
beat, a pulsing ball of energy.
Joel Corry x MNEK – Head & Heart
As close to a song of the summer we were going to get in
2020. Joyfully, stubbornly upbeat in what often felt like a grey year.
Now all that’s left to do is look forward to when we can finally hear some of those tracks played live. And if you’ve written a song you can picture appearing on a 2021 ‘best of’ list, RouteNote is here to help.
The track from Strange Fruits has made it way on to Spotify playlists with 1.5 million followers.
Fets, Koosen & Green Bull seem to have found the perfect formula for gaining massive success on Spotify, once again releasing a cover and making its way onto some of the most popular playlists on Spotify. Only released a month ago, the track has already pulled in over 3.3 million plays on Spotify alone.
The track is a cover of chill trap song Trevor Daniel – Falling, with a more upbeat EDM backing.
One and All is released today, a compilation featuring some of the greatest musical talents from the South West, with all revenue going to the Cornwall Community Foundation to help those in Cornwall affected by coronavirus.
The album features 27 tracks, with a variety of genres from some of the best artists Cornwall (where RouteNote HQ is based) has to offer. Including RouteNote’s own artists: Jordan Jane, Katie McConnell, Hypophora, Si Spex, WAXX, Fatlantic, Bryn Oldfield and Sam Sweeney. One and All was brought together by artists Jordan Jane and Tom Briggs.
I am hugely proud of everyone who took part in this album, everyone who has donated a track, everyone who has spread the word. I think it shows that in times of need, communities come together. I also couldn’t think of a better charity for this money to be going to, the Cornwall Community Foundation are doing such amazing work and I’m so pleased they are onboard. I hope everyone enjoys the album as much as I do.
Jordan Jane & Tom Briggs – Compilation Curators
I’m very grateful to Jordan and Tom for pulling together the album so quickly, featuring 27 of the best artists in the south west, to raise funds for the Cornwall Coronavirus Emergency Appeal. Their determination to help is a true reflection of the community spirit of Cornwall. These are very difficult times for all and the epidemic is having a significant impact on self employed people, including artists and musicians. Despite having all their gigs cancelled for the next few months these musicians have put Cornwall first and are helping to raise funds to support others. I can’t wait to listen to the new album – I’m sure it will lift our spirits while we get through this crisis.
Tamas Haydu – Chief Executive, Cornwall Community Foundation
Anthony Keyrouz’s track ‘Kisses Back’ has gained over 850k streams on Spotify and over 7.5m views across YouTube.
A deep house/dance cover featuring super clean vocals from the original Matthew Koma – Kisses Back.
It’s been around on YouTube for a couple of years, pulling in views on top channels such as Sound Of Soul, PalmTherapy and ChillYourMind.
Distributed through RouteNote, Anthony Keyrouz released his track earlier this year on stores and has already gained an impressive number of streams on Spotify after being picked up by top Spotify playlists, such as Yabancı Pop (280k followers), Hit Dans (54.8k followers) and Dance Covers (16.9k followers).
