Apple Music claimed over half the streams for some hip-hop albums in the US

Despite only holding around half the number of paying subscribers as Spotify, Apple Music gained over 50% of the total number of streams for some of the biggest hip-hop albums released in the last two months in the US.

Based off numbers from Alpha Data and Apple Music’s internal stats provided to label partners, obtained by Music Business Worldwide, we are able to see a huge share held by Apple Music during the first week streams of some albums, over rivals such as Spotify, Amazon Music, YouTube Music, etc. Here are the six example releases they give:

  • Drake – Dark Lane Demo Tapes: US No.2, total streams in one week: 226m. Apple Music share: 61.5%
  • YoungBoy Never Broke Again – 38 Baby 2: US No.1, total streams in one week: 71.8m. Apple Music share: 71.2%
  • DaBaby – BLAME IT ON BABY: US No.1, total streams in one week: 129.1m. Apple Music share: 59.3%
  • Tory Lanez – The New Toronto 3: US No.1, total streams in one week: 61.8m. Apple Music share: 67.4%
  • Rod Wave – Pray 4 Love: US No.2, total streams in one week: 81.3m. Apple Music share: 73.6%
  • Lil Baby – My Turn: US No.1, total streams in one week: 223.2m. Apple Music share: 68.6%

With data relating to a select number of albums, of a selected genre, in a selected territory, this data does not show Apple Music has taken Spotify’s crown, however it’s interesting to see how different genres thrive on different platforms.

Recently launching in 52 new countries, Apple Music and artists on the platform can only expect number to grow.

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