This unexpected move could see Apple Music’s previously online-only radio shows merge with some other traditional stations around the world.
As Apple Music and Lagos-based radio station Cool FM Nigeria team up, the live radio shows built-in to Apple Music expand beyond the streaming service. Leveraging the radio stations’ audience and network, Cool FM have begun broadcasting Rap Life Radio and Africa Now Radio on Saturdays and Sundays at 6pm. Apple have been working hard to build a presence in Africa over the last year or two.
So honored and this is so dope to be able to connect the Rap Life Radio show to the Nigeria Hip-hop scene. Let’s make history!Ebro Darden, Presenter of Rap Life Radio, Global Editorial Head of Hip-Hop and R&B at Apple Music
I am excited and pleased to finally be able to share the Africa Now Radio experience with Cool FM listeners and Nigeria as a whole. Tune in every Sunday as I bring you the best music and conversations with artists from across the continent.Cuppy, Presenter of Africa Now Radio, Nigerian artist and influencer
Cool FM has been a step ahead of the competition in establishing itself as a force in the digital radio scene, and this first-of-its-kind syndication deal with Apple Music in Africa is icing on top of a very beautiful cake. We are very honored and excited to start this relationship.Kolapo Oladapo, Head of Digital at Cool FM
Should this move significantly expand the shows’ reach, we may see Apple push more of their shows to other traditional radio stations around the world.