Kanye West’s ‘Donda’ Apple Music exclusive livestream breaks records

Image credit: Kevin Mazur/Getty Images for Universal Music Group via Pitchfork

Kanye West’s exclusive Apple Music live stream of his tenth studio album ‘Donda’ was viewed by 3.3 million people.

Apple Music is ramping up its exclusive content in recent months, firstly by adding a weekly segment called ‘This Week in Apple Music’, which features exclusive interviews and previews. And more recently the global livestream event that premiered Kanye West’s hotly-anticipated new album ‘Donda’. The exclusive event was hosted at the Mercedez-Benz Stadium in Atlanta, Georgia, which Kanye is now rumored to be living at until the album is complete.

According to TMZ, the livestream saw 3.3 million people tune, an Apple Music record. The previous record-holder was 1.8 million viewers for a Verzuz battle between Gucci Mane and Jeezy that was livestreamed last year.

The album is yet to be released and was recently delayed but according to a tweet from a former basketball player and social media personality Justin LaBoy ‘Donda’ will be available on August 6th.

Music journalist and photojournalist based in Cornwall.

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