We tracked what happens after TikTok songs go viral (Video)

Image Credit: Vox

News site Vox recently posted a video investigating viral TikTok songs and how the short-video platform is shaping the wider music industry.

The 22-minute video explores how artist JVKE and many other indie/DIY artists have used TikTok to start their music career, the importance of playlisting, and TikTok’s influence on the charts.

As this shift has enabled artists to find success on their own, we’re seeing many artists choose to turn down shady major record label deals in favour of releasing music independently. This has seen a fall in the market share of Spotify streams from major labels.

It’s no secret that TikTok is a virality machine. Songs get turned into sounds that can be used in any video, and if they gain enough traction they can catapult a musician into the pop culture stratosphere. But we wanted to know exactly what happens between a song going viral and an artist becoming a bonafide success. So in the fall of 2021, we partnered with data analysis website The Pudding figure it out.

Along the way, we discovered that using data to concretely answer this question is quite a challenge. Our process included creating dozens of custom data sets, careful fact-checking, and conversations with both hit songwriters and music industry executives to match data with real experiences.

After seven months of spreadsheets, data deep-dives, and interviews, we were able to follow the numbers to track what happens to artists after they go viral — and how the music industry has shapeshifted around TikTok. It turns out the app is completely revolutionizing the way record labels work, and giving artists more leverage than ever.


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New Spotify upcoming concerts feed is a super-easy way to find nearby shows

Image Credit: Spotify

How can I find a Spotify concert near me? Spotify has updated the Concert Hub and renamed it Live Events Feed. Check it out here.

On Spotify, tours, concerts and festivals featuring your favourite artists can now be found easily on a new Live Events Feed. Shows are in a scrollable list based on your location and listening history.

According to Spotify, most of the world’s music concerts are listed on the app. The update has a new design that puts artists centre-stage, with a sleeker design featuring more imagery and more information for the user.

If a Spotify user is listening to an artist who has an upcoming gig, the tour date will appear in the app next to the artist as the song plays. The redesign keeps users on the Spotify app rather than heading elsewhere to find out about tour dates or learn more about the artist.

Sam Sheridan, Product Manager for Live Events Discovery at Spotify, said: “Fans engage with artists on-platform, but then they leave to search for listings online or to even follow artists on social media for the sole purpose of staying on top of their events. We think the Live Events Feed is an opportunity to help close this loop.”

Spotify says the changes are based on two years of learning from the behaviour of fans and studying the music industry as a whole. With live events back in full swing two years into the pandemic, the redesign is timely.

How to check concerts on Spotify

To see concerts near you on Spotify, search for “live events” in the search bar on the app. Alternatively, shows will appear displayed in a carousel on the Spotify mobile app homepage.

Tap on Live Events (Genre & Moods) to find a list of concerts based on your listening habits.

Your location will be automatically selected at the top of the page and the shows displayed will be taking place close to you.

You can change the location to find shows in other regions.

Keep scrolling to find shows “Popular Near You,” which aren’t based on your previously listened-to artists or genres.

Tapping on an event takes you to the concert page, showing exactly when and where the artist is playing, as well as other artists on the line up.

Hit the link to buy tickets. Partners include Ticketmaster, Eventbrite, DICE, See Tickets, and AXS.

There’s also a Recommended For You section, showing other concerts you might be interested in, and a link to listen to the artist’s catalogue.

A share icon generates a card that you can instantly post on social media like Instagram to boast that you’re going, or send via WhatsApp to convince your friends to come along too!

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Spotify’s ‘Community’ mobile hub: see what friends are listening to, iOS users can access it now

Image Credit: Protocol

Spotify’s ‘Community’ hub is a new feature coming to the platform. It’ll provide a social hub of sorts that’ll allow mobile users to see what music their friends are enjoying and what playlists they’re updating too.

While you can currently see what your friends are listening to via the “Friend Activity” tab on the desktop app, there is no similar feature on the Spotify mobile app.

Spotify’s new ‘Community’ hub for social music streaming

In its early years, Spotify leveraged Facebook integration while aiming to be a social music streaming app. But as time went on, the platform doubled down on user personalistion to get ahead of the competition. As a result, today we can lose ourselves in playlists customised to our musical tastes – ‘Discover Weekly’ and ‘Release Radar’ being just two infamous examples.

But Spotify has had no recent plans to further leverage any social features besides ‘Friend Activity’ on its desktop app, despite a user request receiving over 7,000 votes on its community forums.

Until now.

Spotify’s Community feature isn’t accessible in the mobile app right now, but mobile iOS users can access the upcoming feature today by searching “spotify community” in the Safari browser on their device.

Chris Messina was the first to spot this and shared his findings via a screen recording on Twitter earlier this month, in addition to a bunch of other Spotify updates too.

The layout of the Spotify Community hub presents a horizontal row of 'Playlist Updates' at the top of the page. Beneath these, you can scroll through a vertical list of friends to see what they’re listening to with timestamps that tell you when they were listening. And if your friends are listening as you scroll you'll see a graphical speaker to the right of their choice of music which sits beneath their name. Unfortunately, tapping on a song friend's song name doesn’t play the song as of yet. but I imagine that will be an addition to the feature when it's publicly available to all mobile users.
Image Credit: Chris Messina via Twitter, TechCrunch

The layout of the Community hub presents a horizontal row of ‘Playlist Updates’ at the top of the page. Beneath these, you can scroll through a vertical list of friends to see what they’re listening to with timestamps that tell you when they were listening. And if your friends are listening as you scroll you’ll see a graphical speaker to the right of their choice of music which sits beneath their name. Unfortunately, tapping on a song friend’s song name doesn’t play the song as of yet. but I imagine that will be an addition to the feature when it’s publicly available to all mobile users.

Furthermore, Spotify has added timestamps to the playlist updates in an updated version of Community. Now you can see the most recent playlist additions! Additionally, you can tap on the playlists to see the full song list too.

How to see your YouTube Music Spring Recap – like Spotify Wrapped but for each season

Image Credit: YouTube Music

YouTube Music Recap is not just a yearly event. Now you can see your most played artists and songs as the year goes by.

The Spotify yearly wrap up of users’ most-streamed content, Spotify Wrapped, is massively popular. Every December other streaming service subscribers would look on jealously, so subsequently many platforms have launched their own versions.

Does YouTube Music have a yearly recap, for example? Yes, and now they’ve gone one step further than Spotify.

The end-of-year Recap by YouTube Music, first started in 2021, shows you your favourite artists and new song discoveries over the past 12 months. Now a new Spring Recap gives you a preview of your YouTube Music best of 2022 by revealing a personalised mix of your favourite artists, songs playlists and albums so far.

The feedback from Recap was so positive YouTube Music decided once a year wasn’t enough – Spring Recap is the first personalised experience for each season of the year.

You’ll be able to see how your music taste changes as 2022 goes on, and also a rundown of the hits of the year so far.

Where can I find my YouTube Music Spring Recap?

Tap here to see your Spring Recap on YouTube Music.

Spring Recap is on the YouTube Music app, advertised right there on the first page.

Click through to reveal stats like your top artist and favourite album.

There’s also personalised playlists based on what you’ve been listening to.

You can easily share the stats and personalised playlists using the arrow at the bottom of the stats card.

Check out our ultimate guide to YouTube Music here!

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BeatStars has paid out $200M to creators on its platform

Image Credit: BeatStars

Music production marketplace and distributor BeatStars has revealed that it’s paid out $200 million to music creators who license and sell beats on its platform globally.

BeatStars founder Abe Batshon announced the payout update on June 1st via Twitch. Furthermore, the company revealed last July that it had paid out $150m to creators at that point in time.

BeatStars has paid out $200m to creators on its platform

Batshon told Music Business Worldwide that BeatStars is hoping to pay out close to $100 million this year and that the company has “plans to grow those earnings exponentially over the next 5 years with new innovative business models and global accessibility”.

Additionally, BeatStars (founded in 2009) in July 2020 announced that it had paid out $85 million up until that date to its creators.

At the time of writing, BeatStars reports having 3 million active members in over 100 countries.

Moreover, BeatStars has been the source of samples for popular songs such as Lil Nas old Town Road by Lil Nas X & Up by Cardi B.

Although this is a great milestone that not many companies have achieved, for us it’s just another motivating factor to continue our mission of empowering millions of music creators around the world.

Abe Batshon, BeatStars founder

While talking about how he feels about the position that BeatStars is in within its market, Batshon said “although the market is starting to heat up and become competitive, BeatStars is still the most innovative platform run by the most caring and driven people in our industry”.

And when asked about his predictions for the future of the music-making marketplace, the impact it’s going to have on musical releases coupled with creators’ opportunities for generating revenue, Batshon said, “BeatStars has single-handedly shortened the industry’s average time it takes for an artist to create a song and commercially distribute a song, possibly in half over the last 10 years.

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Universal partners with Songclip, bringing label catalog to social sites and apps

Songclip has struck a multi-year strategic global partnership with Universal Music Group (UMG) and Universal Music Publishing Group (UMPG).

Songclip offers tools for music licensing and integration for apps in dating, gaming apps, and messaging in addition to social platforms and more. Their partnership with UMG is their latest deal with a major label after signing a similar deal with Warner Music Group last year, reports MBW.

The company says that its patented API integrates into apps and social platforms and supplies licensing, search function, catalog and compliance, royalty payments, reporting, and end-user analytics functions too. Now, they’ll feature music from UMG and UMPG’s catalog in applications and social platforms.

In today’s rapidly advancing digital landscape, there are more platforms than ever before seeking to connect fans with the songs they love. UMPG continues to be on the forefront of driving value for our songwriters through our support of the development of these digital initiatives. We are pleased to enter into this new agreement with Songclip which acts as an on-ramp for audiovisual services to launch with licensed music in the marketplace.

Stephen Dallas, Senior Vice President of Business & Legal Affairs & Digital Business Development, UMPG

YouTube launches a new resource site for songwriters and producers

Image Credit: Music Gateway

YouTube has announced their new artist resource site for both songwriters and producers, in addition to their teams.

Eric Knapp, YouTube’s head of music publishing partnerships, announced YouTube’s new dedicated resource site for artists and producers at A2IM Indie Week in New York City reports MusicTech.

The home for songwriters on YouTube

YouTube is billing its new hub as “The Home For Songwriters On YouTube” as it provides the latest news and educational resources for music makers. Features and resources are tailor-made for creators who want to showcase their music as they grow their audience “through the power of a YouTube channel”.

Knapp states that the hub provides “the blueprint for songwriter, producer, mixer composer engineer to get started growing and maintaining their own digital discography on YouTube.”

For example, content that covers “songwriters & producers,” “publishers and societies,” “insider tips”, and “content strategies” allows songwriters to stay in the know with the latest advice ad stories while trying to get their music heard. Furthermore, the hub presents more information about making the most of YouTube Shorts!
Image Credit: MusicTech

YouTube Music tweeted a link to the Songwriters tab within the hub. Here there are a number of topics that songwriters can make the most of.

For example, content that covers “songwriters & producers,” “publishers and societies,” “insider tips”, and “content strategies” allows songwriters to stay in the know with the latest advice ad stories while trying to get their music heard. Furthermore, the hub presents more information about making the most of YouTube Shorts!

Under the Songwriters & Producers" tab, explanatory content describes how both can use the platform to grow their channels, use YouTube as a promotional tool, and tips on reaching out to other creators in the space too.
Image Credit: YouTube

Much like Spotify’s recently announced In Focus, YouTube describes its hub platform as “a central hub for your discography”.

Under the Songwriters & Producers” tab, explanatory content describes how both can use the platform to grow their channels, use YouTube as a promotional tool, and tips on reaching out to other creators in the space too.

All in all, YouTube’s content hub is set to be a desirable educational resource. It’ll allow songwriters and producers to make more informed decisions about their content, their career, and their music.;

Don’t forget to take a look at the new Hub here!

Songs of Summer 2022: Spotify predict the most-streamed songs of the next few months

Image Credit: Spotify

Spotify dive through their stats combined with prior knowledge to predict which songs will be on repeat over the next three months.

As usual, Spotify’s music editorial team have revealed their predictions for the Songs of Summer 2022. Saying in a blog post “our curation teams pay attention to a number of factors, including the track’s current trajectory and cultural impact, combined with forecasting based on prior years’ knowledge of what tends to pop throughout the summer.”

This year’s hottest new tracks span genres and moods, including hip-hop, Latin, pop, country, indie, dance and more. In alphabetical order, here are the predicted top 20 Songs of Summer 2022.

Big Energy

by Latto

Last Last

by Burna Boy

Ojitos Lindos

by Bad Bunny (feat. Bomba Estéreo)


by Calvin Harris (with Dua LipaYoung Thug)




by Nicky Youredazy


by Måneskin

The Dress

by Dijon


by Future (feat. DrakeTems)

Stay on top of the latest Songs of the Summer, with charts published every Wednesday, starting tomorrow, over on @SpotifyCharts on Instagram and Twitter.

Spotify highlighted a number of other trends they’ve spotted recently. According to the music streaming platform, since the meme went viral in 2019, there are now nearly 170,000 “hot girl summer” user-generated on Spotify worldwide.

In more recent surges or popularity, “feral girl summer” playlists have grown more than 320% in the past three months, with some of the top-added songs being “Psycho” by Maisie Peters, “Get Into It (Yuh)” by Doja Cat, “Thot Shit” by Megan Thee Stallion, “I Did Something Bad” by Taylor Swift, “Promiscuous” by Nelly Furtado (feat. Timbaland), and “Act Up” by City Girls.

Searches for “coconut girl summer” rose by nearly 950% this year. Some of the top-added songs include “Island in the Sun” by Weezer, “Diet Mountain Dew” by Lana Del Rey, “Santeria” by Sublime, “Malibu” by Miley Cyrus, and “Could You Be Loved” by Bob Marley & The Wailers.

“Dirty shirley” user-generated playlists have seen a 95% spike in average daily plays over the past month. Finally, average daily plays of “coastal grandmother” related playlists have seen nearly a 5,000% rise in popularity over the last month.

The Ultimate Coastal Grandmother Track List
Image Credit: Spotify

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Tencent Music and NetEase Cloud Music are growing in paying users faster than Spotify

Image Credit: Music Business Worldwide

Leading Chinese music streaming services Tencent Music and NetEase Cloud Music both added more paying users in Q1 2022 than Spotify.

Many markets in Asia have seen booming music streaming figures, largely from ad-supported listeners, which generally pay artists far less than paid services. Q1 2022 saw both of the dominating music streaming services in China, Tencent Music with streaming apps QQ Music, Kugou Music and Kuwo Music, as well as rivals NetEase Cloud Music, significantly grow in paying online music users.

It should be noted, that China’s paying online music users are not the same as Spotify Premium subscriptions. Tencent Music for example define their paying users as those on music streaming subscriptions as well as those downloading paid-for releases. NetEase Cloud Music has two subscription tiers. 8 RMB per month gets subscribers limited offline downloads, while 18 RMB per month offers higher-quality music and unlimited offline downloads.

The latest financial results from Tencent Music revealed 4.0 million new paying music users since last quarter, increasing by 19.3 million users year-over-year, for a total of 80.2 million users. NetEase Cloud Music’s Q1 2022 results showed 7.8 million new paying music users quarter on quarter, increasing by 12.4 million since the same quarter last year, for a total of 36.7 million paying users.

Spotify on the other hand grew by 2 million paying customers (despite cutting off the billing for 1.5 million subscribers in Russia). While Spotify hold more total Premium subscribers than Tencent and NetEase combined, Spotify’s slower growth could see these figures change in the future.

Music Business Worldwide put together the graph above. NetEase’s absence in some areas is due to only being listed on the Hong Kong stock exchange in Q4 last year.

China’s far lower subscription costs resulted in a different story as far as revenue for the three platforms is concerned. MBW laid out the following stats:

  • According to Spotify’s Q1 2022 results, its Premium subs business generated €2.379 billion (USD $2.67bn) in the quarter, up 23% YoY;
  • Spotify’s the average paying Premium customer (ARPU) in this quarter shelled out €4.38 (USD $4.91) per month;
  • According to Tencent Music’s latest results, its ‘online music services’ revenue fell 4.8% YoY in Q1, to USD $413 million. Within that figure, some USD $314 million came direct from streaming subscriptions, up 17.8% YoY;
  • Tencent Music’s Average Revenue Per Paying Music User (ARPPMU) per month in the quarter was RMB 8.3 (approximately USD $1.31);
  • According to NetEase Cloud Music’s latest results, its ‘online music services’ generated RMB 884.8 million (USD $140m) in Q1, up 16.5% YoY. Within that figure, RMB 710.2 million (USD $112m) came from music streaming subscription specifically;
  • The average NetEase Cloud Music streaming subscriber paid RMB 6.4 (USD $1.01)monthly in Q1, says NetEase.

Find the full deep dive into Tencent Music and NetEase Cloud Music’s Q1 2022 results on Music Business Worldwide here.

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Rival music streaming services Tencent and NetEase launch a music sharing feature in WeChat

Chinese music streaming service NetEase Cloud Music and Chinese messaging app, owned by Tencent, WeChat team up to launch a new feature.

The music streaming market in China is dominated by two companies, NetEase with NetEase Cloud Music and Tencent Music with apps like QQ Music. Now, despite their past conflicts, Tencent owned messaging app WeChat are allowing NetEase Cloud Music streamers to share music to WeChat using the status sharing feature.

Previously only available to QQ Music users, those on NetEase Cloud Music version 8.7.51 or above can now share any song, except “exclusive” tracks for VIP members only, to the messaging app.

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