Music streaming now has more subscribers than Netflix after a phenomenal 2016

It’s been a few weeks since we got a reminder of how successful music streaming but the news that Netflix is no longer more popular than music streaming is a major reminder.

In recent years streaming has become massive, whether it be binging your favourite shows, listening to all your favourite music, watching YouTube or anything else. Whilst Netflix has been slowly working towards world domination as the biggest VOD service music streaming has been following closely behind, until now.

According to figures in a recent report from Midia there were just slightly over 100 million people paying for music streaming subscriptions in 2016. Whilst music subscriptions rising by 48% from 68 million the year before is impressive on it’s own, the massive growth of music streaming has put it ahead of Netflix which reportedly ended last year with 87.8 million subscribers.

Whilst Netflix alone may not be ahead of the entire music industry anymore they still saw great performance in 2016 with a 24% rise compared to 2015’s subscribers. However whilst Netflix’s rise has been a steady rise year on year the reason music streaming is so notable is thanks to it’s exponential growth in recent years, despite services like Spotify having been around for 8+ years.

The figures for overall music streaming subscriptions were made up from various different music services. Midia’s Mark Mulligan estimates that roughly 43 million belong to Spotify, 20.9 million subscribe to Apple Music, 6.9 million to Deezer, 4.5m to Napster and extra million subscribers from Jay-Z’s Tidal. The remaining subscription counts were made up from the various smaller services.

Midia says that with music streaming’s exponential growth in recent years and has established itself as part of the industry we could see things begin to change for the standards of music streaming. They said in their report: “At some stage, perhaps in 2017, we will see streaming in many markets hit the glass ceiling of demand that exists for the 9.99 price point. Additionally the streaming-driven download collapse and the impending CD collapses in Germany and Japan all mean that it would be unwise to expect recorded music revenues to register uninterrupted growth over the next 3 to 5 years.

“But growth will be the dominant narrative and streaming will be the leading voice. 100 million subscribers might not the mean the world changes in an instant, but it does reflect a changing world.

Young Thug’s new music video with pissed off director that he didn’t turn up for is an awful success

Thugger’s new music video for ‘Wyclef Jean’ just dropped and the shooting was a mess, so the “pissed off” director made the fuck-ups the actual video.

Let me first get started by saying I don’t like Young Thug’s music, nor his personality particularly, so I’m not biased when I say that his shitty new music video is probably the best of 2017 so far, thanks to Pomp&Clout – the genius directors who transformed a music video snowballing with issues into a video that points out every single one of their issues.

The video immediately breaks the fourth wall with Ryan Staake, who “co-directed” the video with Thug, explaining to the viewer what was supposed to happen with the music video. Then the rollercoaster ride that is Young Thug’s music video for Wyclef Jean starts.

The video features bad editing, awkward cuts, unintentional police in the background, all narrated to explain how much of a mess the shoot was. Thug didn’t even shoot any footage for the video after his instagram was hacked on arrival to the set and soon drove off in a tissy.

It’s hard to explain why all the wrong things made this video so right, so just watch it for yourself and enjoy this stupid, yet stupidly good music video.

I’m not sure how much truth there is in the disaster of trying to film this video but knowing the difficulties with filming high budget videos and Thugger’s attitude it could all well have happened exactly as said. Although I assume the director isn’t actually too miffed with Young Thug.

One Reddit user commented on the director’s emotion which I think sums up the video if not his feelings: “I feel like, after 2016, we’re all in this post-existentialist world where nothing really makes sense anymore and everyone is breaking all the rules. This is really some next level shit, I can’t wait to see what happens next.”

Jimmy Iovine reveals more on Apple Music’s TV + Film expansions

Apple are planning a “significant new business” as they begin their journey into the world of original TV series and feature-length videos and films.

The Wall Street Journal recently revealed reports that Apple had some major ambitions for creating their own original video content, particularly for Apple Music subscribers. The news comes from our old friend; ‘People familiar with the matter’ but it’s no secret that Apple are delving into video right now, as Apple executive Jimmy Iovine has confirmed.

During the Television Critics Association winter press tour Iovine explained what they aim to achieve, saying: “At Apple Music, what we’re trying to create is an entire cultural, pop cultural experience, and that happens to include audio and video. We’re going to do whatever hits popular culture smack on the nose. We’re going to try.”

Video isn’t a new format for Apple who in the past have created exclusive features for artists like Taylor Swift’s concert tour film, a documentary on Roland’s TR-808 drum machine, and upcoming shows like a spin-off series of the viral hit series – Carpool Karaoke. It may be a move away from music but it’s a move towards bigger business, as Iovine says: “If South Park walks into my office I am not going to say ‘you’re not musicians’, you know?”

Apple and Iovine hope that with varied and original content they will be in a better position to take on streaming rivals, particularly free services like Spotify and Pandora. Iovine added: “We’re fighting free. So a simple utility where, ‘here’s all the songs, here’s all the music, give me $10 and we’re cool’, is not going to scale.”

We should expect Carpool Karaoke to start it’s Apple Music exclusive release sometime this year but when we might expect any other original Apple shows is anyone’s guess. Whilst news on Apple’s current video ventures is scarce ‘Vital Signs’ has been confirmed as another Apple Music series and will feature Apple Music executive and infamous rapper/producer Dr. Dre.

“The next generation of music creation” Bitwig Studio 2 is almost here

The anticipation for the follow up to the great Bitwig Studio DAW is finally coming to a close as Bitwig 2 gets a release date for next month.

Released back in 2014, Bitwig Studio 1 was the first music production software to combine linear and non-linear sequencing on Windows, macOS and Linux. Combining cutting edge technologies like plug-in crash protection and a highly flexible user interface, alongside a lightning fast workflow experience for keyboard, mouse and touch screens, Bitwig Studio has attracted a large and steadily growing user base all over the world.

Now after years of work Bitwig 2 will finally launch on February 28th with an early beta release for certain license holders, which you can apply for here.

There is a massive amount of new features and tools with version 2 of Bitwig, here are some of the highlights:

A UNIVERSE OF MODULATORS

The current version of Bitwig Studio already offers one of the industry’s most flexible and powerful modulation systems, and with Bitwig Studio 2 we’re taking things even further. We’ve reworked the entire modulation system and it now offers nearly endless possibilities; this is a big step towards a fully modular device architecture.

Each device in Bitwig Studio 2 (internal devices and external plug-ins) have modulation slots where you can load individual modulators. Bitwig Studio 2 comes with 24 brand new modulators; from standard modulators like envelopes and LFOs – to more unique modulator types like Random, Select-4 and Math.

An unlimited number of modulators can be added to a device by simply clicking an empty Modulator slot and choosing a specific Modulator from the pop-up browser. Assign the modulator to any number of parameters, with ease and flexibility. Modulators can also be interconnected for truly dynamic and expressive sound design possibilities.

When using internal Bitwig instruments, many modulators can be set to polyphonic mode – enabling per-voice modulation – something previously only seen in closed systems.

Click here to learn more about the new Modulators…

NEW DEVICES

Apart from totally re-conceptualizing the modulation system and introducing an entire new class of Modulator devices, we’re also expanding the standard device collection. New devices include a Phaser, Pitch Shifter, Treemonster, Multi-Note, Note Harmonizer and more.

SPECTRUM ANALYZER

This is an essential tool for many producers. Simply put, it gives you a visual representation of the audio material you feed it. The new Spectrum Analyzer allows for a freely selectable secondary input, so you can directly compare the frequency graph of two separate audio sources.

BETTER HARDWARE INTEGRATION

We’ve done a lot of work under the hood to revamp MIDI handling in Bitwig Studio; improving sync and note timing. We are also introducing a set of devices that will allow you to seamlessly integrate hardware machines into your workflow via MIDI and CV/Gate.

DEVICE UPDATES

We’ve made lots of enhancements to our existing devices, improving both sound quality and usability. Several devices now include a spectrum analyzer and dynamic display panels. In many devices, we’ve re-organized, re-designed and added new features. With Bitwig Studio 2 we’ve also improved visualization of parameters, movement and signal flow. We invite you to explore the device collection for yourself. Read about some of the highlights below.


This overview just barely scratches on all the awesome new features coming with Bitwig 2. View them in all their glory here: www.bitwig.com/en/bitwig-studio/bitwig-studio-2.html.

Bitwig 2 will be available as a free upgrade for those who buy Bitwig 1 now and will be priced as $169 for a normal upgrade from 1 to 2 and for $399 brand new.

YouTube livestreaming gets ‘Super Chat’ to help creators make money

YouTube have added a new feature to livestreaming that lets you get your voice heard amongst the masses and helps YouTuber’s earn more.

As anyone who has seen the chat section of live streams will know, any message you make will be lost in the torrent of text within seconds. Super Chat is a new feature for live streamed videos on YouTube that helps commenters to be heard amongst the masses.

Super chat’s are special messages that you can purchase in a live stream that will be highlighted within the message box so that viewers and the streamer have a better chance to see it. When you send a Super Chat your message will remain highlighted for up to 5 hours. The time your message is highlighted for, it’s word length and your message’s colour are all determined by how much you pay for your Super Chat message.unnamed (1).gif

For creators, Super Chat does double duty: keeping their conversations and connections with (super) fans meaningful and lively while also giving creators a new way to make money.

We’re excited to start the Super Chart beta today with a few creators, such as iHasCupquake, Great Library (buzzbean11) and Alex Wassabi.

We plan to broadly launch Super Chat on January 31 for creators in 20 countries and viewers in more than 40 countries.

As mentioned earlier the more you spend on your Super Chat message the longer it will stay and the more you can write. You can spend up to $500 on a single message with the guidelines below:

Super Chat YouTube live streaming stream messaging messages streams pay

With the introduction of Super Chat Youtube are getting rid of one of their older features – Fan Funding. Fan Funding allowed viewers to make a voluntary payment towards creators to show their support however YouTube found it’s success limited and the feature ended up used mostly in live streams, assumably leading to the idea for Super Chat. Fan Funding has now stopped accepting sign-ups however existing enabled channels can continue to use Fan Funding until February 28th.

For more information on Super Chat head here.