The ‘White Iverson’ Post Malone smashes Apple Music streaming record

Post Malone’s new track ‘Rockstar’ is living up to its name after breaking streaming records on Apple Music just a week after release.

Post Malone has just broken the Apple Music record for most streams within one week. Malone’s new track featuring 21 Savage racked up 25 million streams in a single week, smashing out DJ Khaled, who held the accolade before now with ‘I’m the One’.

For the most part Malone is hitting it big thanks to his own endeavours, his debut album ‘Stoney’ amassing 1 billion streams and 4 separate singles that went platinum. But Apple have been behind the rapper/singer for a long time, helping him to “quietly become a streaming monster. Things haven’t changed with Malone’s new hit Rockstar. Apple Music’s head of artist curation, Carl Chery says that he knew Rockstar would be massive before it even released.

Chery says: “A lot of times on those records where we outperform is because we’re ahead of the curve on them and to a point, Apple Music becomes the destination where people want to hear that particular record.” In the US Apple Music held 56% of Rockstar’s first week streams in the US and 41% worldwide. Considering their significantly smaller user base compared to the powerhouse of Spotify, that’s a major achievement.

Rockstar got a massive boost from Apple after it got added to 3 of their biggest playlists; The A-List, It’s Lit, and #OnRepeat. Chery continues: “We just have a long history of supporting Post Malone, even before he got signed. ‘White Iverson’ was being heavily supported in iTunes – that song is old enough that Apple Music wasn’t even live yet. We were supporting him heavily back then, and we did the same thing with the Stoney project last year. The process is pretty simple for us, if we like it, we support it.”

Head of Social Media and Marketing, RouteNote

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