The Apple Music/Spotify race has been going for years but it looks like Apple Music may finally edge into the lead by the end of the year.
Since Apple Music launched in 2015 they have spent 3 years battling to reach Spotify’s leading numbers. According to a report last week by Digital Music News, citing unnamed sources’ information, Apple Music have surpassed Spotify for US-based paying subscribers.
The report was based on leaked subscriber data and wasn’t officially confirmed by either service however a new report by the Financial Times suggests that Apple Music aren’t yet beating Spotify but will be in the lead by the end of July. Their cited subscriber numbers were different to DMN’s and show Apple Music to be at 21 to 21.5 million subscribers in the US whereas Spotify has a million more with 22 to 22.5 million subscribers in the United States.
In the same report the Financial Times wrote that “music industry insiders who are privy to the data” expect Apple Music to have 3 million more paid subscribers than Spotify before 2018 ends.
When it comes to the rest of the world Apple Music still have a way to go to catch up to Spotify’s world-leading numbers. The latest report in April suggested that Apple Music have surpassed 40 million subscribers via a leak. Whilst impressive and no doubt a larger number now, Spotify have over 70 million paying subscribers (not including their free tier) and have done since before that leak.
We will have to wait for an official announcement from either of the services themselves but it seems like the streaming war is heating up and Apple may finally overtake the long-standing kings of music streaming.