YouTube is the largest video hosting website in the world with over a billion video views a day. Since it’s launch ten years ago a lot has changed but it has always remained a free source of the largest catalogue of videos in the world. Whilst that’s not changing entirely YouTube will soon be offering an alternative subscription service for their site, announced last year.
YouTube have been holding a beta of their new YouTube Music Key service since late last year, a service that allows users to watch music videos ad-free as well as watch them offline and listen in the background on smartphones. With the official launch of Music Key due late next month YouTube have announced a new addition to their first subscription service – The option to watch all videos without advertisements.
This is a big move for YouTube who’s revenue has come primarily from running ads on videos up until now. In a statement sent to YouTube content creators last week YouTube say they are offering the new service to give users more choice.
A representative for YouTube said: “We are progressing according to plan to provide fans more options in how they enjoy content on YouTube. We have support from the overwhelming majority of our partners, with over 95% of YouTube watch-time covered by agreements, and more in the pipeline about to close.”
For content creators on YouTube you have until the 22nd of October to log into your YouTube account on desktop or laptop and agree to the new terms for the ad-free service otherwise your videos won’t be available for display or monetization in the US. YouTube say that revenue gained from the $10 a month subscription will supplement advertising revenue.