How do songs go viral on TikTok? Check out this video looking at the rise of one of the most successful artists on TikTok in the last year, The Kid LAROI.
A song going viral on TikTok can make an instant star of an emerging artist, driving up streams and leading to collaboration and promotional opportunities. So should artists make it a priority to try and go viral on TikTok?
Music marketing genius Amber Horsburgh has spent her career coaching up-and-coming artists. In a new video she explores the rise of The Kid LAROI, the Australian rapper who used TikTok to supercharge his career and go viral – twice.
How do you break out of fame on just one app and into the mainstream, to build a sustainable career in music? Horsburgh has the following advice for artists who want to go viral on TikTok and other social media platforms:
- Going viral should never be your sole aim
- It’s impossible to pinpoint what will go viral
- Viral content should be just a single piece of a larger career goal
- Plan your social media content carefully around the release
Of course, for your song to go viral on TikTok you need to get your track on TikTok in the first place. To add a song to the TikTok Sounds library so creators can add it to their videos, you need the help of a digital music distributor like RouteNote.
We upload songs to TikTok for free – and other social media platforms too, as well as streaming platforms like Spotify. You can earn money each time your song is used in a TikTok, and it won’t cost you a penny.