YouTube CEO Susan Wojcicki outline the video streaming platform’s priorities for viewers, artists and creators in a new letter and video.
Over the past year, YouTube have seen incredible growth, with creators sharing their lives, building businesses and making a living on the platform. Some videos went above and beyond, with creators like MrBeast and Mark Rober launching Team Seas, successfully removing over 30 million pounds of trash from our oceans, beaches and rivers.
The letter from YouTube’s CEO and video below highlights areas including “the state of the creator economy, innovation, supporting the work of creators, and protecting the YouTube community.” We’ve showcased some of the impressive numbers announced by YouTube in the list below. See the full letter for all of the new features and areas of growth, for example helping creators capitalize on emerging technologies such as Web3, NFTs and DAOs. Wojcicki also addressed the controversy around the removal of the dislike button.
Top YouTube Figures
- “We’ve now hit 5 trillion all time views on Shorts!”
- “The number of channels around the world making more than $10,000 a year is up 40 percent year over year.”
- “YouTube’s creative ecosystem supported more than 800,000 jobs in 2020 in the United States, Japan, South Korea, Canada, Brazil, Australia, and the EU combined.”
- “Now there are 10 ways for creators to make money on YouTube!”
- “YouTube Channel Memberships and paid digital goods were purchased or renewed more than 110 million times.”
- “YouTube channels in South Korea last month earned over 50 percent more revenue from Channel Memberships compared to December 2020.”
- “Shorts Fund, which is now available in more than 100 countries.”
- “Over 40 percent of creators who received payment from the Fund last year weren’t in the YouTube Partner Program (YPP).”
- “YouTube now has more than 50 million Music and Premium subscribers, including trialers.”
- “And last spring we announced that YouTube paid more than $4 billion to the music industry over the previous 12 months.”
- “In the first half of 2021 alone, YouTube saw over 800 billion gaming-related views, over 90 million hours live streamed, and over 250 million uploads.”