YouTube Premium & YouTube Music hit 20 million paying users

Alphabet CEO (Google’s parent company) Sundar Pichai announce YouTube’s latest milestones regarding their premium services.

As of Q4 2019, YouTube Premium and YouTube Music have gained a combined total of 20 million subscribers.

Whilst Spotify still lead the party with 113 million paying users, YouTube and Apple Music have made serious gains in the industry in the last five years, with the latter announcing 60 million paying users as of June 2019.

YouTube TV has also made great strides since its US only launch two years ago, with 2 million paying users as of the end of 2019. Fast approaching Hulu’s estimated 2.7 million (November 2019) and Sling TV’s 2.69 million users.

YouTube has the obvious advantage of two billion free users with the app already installed on your phone and regular (if annoying) prompts to sign up to Premium.

Want to get your music in front of 20 million new listeners? RouteNote can help get your music on YouTube Music for free.

Use this new royalties calculator to work out how much your music streams are worth

A royalty calculator, supported by BMAT Music Innovators, gives artists an estimate of their earnings from music streaming – and also features a very addictive interactive game.

Gen Z is driving streaming growth forward

A new report into US media consumption shows that Gen Z is driving music streaming forward, with nearly 60% saying they stream music daily.

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