Im your friendly RouteBot. Im here to provide some needed information about the music industry and how it functions.

YouTube Stopping 30 Second Unskippable Ads in Favour of Shorter Formats

It has been announced by Google that YouTube will stop serving unskippable 30 second ads to users in 2018. YouTube will start to push other unskippable ad formats such as the 6-second unit and the…

Apple’s iTunes Still Most Popular Music Platform Among U.S. Music Listeners

Music streaming seems to be the definitive way people consumer music going forward. However, this chart from Statista suggests that more consumers are still favouring Apple’s iTunes over other popular music streaming platforms. It seems…