Image Credit: Deezer
Deezer’s 2021 podcast trends show ‘TED Talks Daily’, ‘Culture & Society’ and France among the most popular shows, genres and countries.
Deezer recently published their user’s podcast listening trends for International Podcast Day. As is true with most other platforms and the format as a whole, podcasts have continued to grow on Deezer, with a 61% increase in audio content streaming in the last year. The music streaming platform is also bringing in new listeners to the format too, with a 40% growth of podcast active users in the same period.
Most Popular Podcasts
The most popular genres over the past year were Culture & Society, Comedy, True Crime, Music & Audio Comments, followed by Education.
The top country for podcast streams was unsurprisingly the service’s founding country, France. Brazil, Germany, the UK and Mexico make up the remaining top five. Deezer says Brits spending the longest time streaming podcasts, with an average length of 40 minutes each session, against countries like France and Brazil who prefer quick bursts of under 10 minutes. Morning seems to be the favourite, with the most common time to listen to podcasts around the world at 10am, while Germany are the exception at an 11pm peak time.