Deezer partners with Globoplay – the Brazilian Netflix
Image Credit: Deezer
A major media partnership between Deezer and Globoplay will open up new music, podcast and video entertainment opportunities for Brazilian fans.
Deezer has made moves into the Brazilian market with a new arrangement with Globoplay. The video streaming provider is the biggest in Brazil, often compared to Netflix. The new agreement means users will have access to a range of entertainment in one convenient package.
With the new arrangement, Globoplay’s users get free access to Deezer Premium for 12 months. That’s a free subscription to Deezer’s catalogue of 73 million songs and all the Premium features. After a year, Deezer Premium will be available at a reduced monthly price.
The companies stated that moving forward, the partnership will spread to technology, marketing and content. Plans are apparently also being laid for further combinations of video and audio entertainment.
Erick Brêtas, director of Digital Products and Services at Globo, said: “We admire Deezer for their innovative spirit, ability to build and support music communities around the world and for their simple and user-friendly state of the art platform. We’re pleased to have Deezer as one of our selected partners and we are convinced that users will see the incredible value in 12 free months of Premium music.”
Earlier this year Globoplay launched a hub for online audio content, featuring popular podcasts such as Braincast. Globoplay also added its first original podcast, À Mão Armada, which will be available exclusively to Globoplay and Deezer users. The partnership gives Deezer commercial opportunities in Brazil, as Globo is a strategic partner of this season of The Voice Brasil.
Laurence Miall-d’Aout, Chief Commercial Officer at Deezer, said: “Deezer and Globoplay’s brands and ethos are closely aligned and look forward to bringing Brazilian consumers a diverse and powerful entertainment experience. Deezer is uniquely positioned as an independent global player to offer the best value for video and entertainment brands all over the world. Working with Deezer enables brands to offer their users one of the best music apps on the market, combined with the best local and international music catalogue in the world.”