Global audio streaming service Deezer have formed a long-term stategic partnership with leading German media group RTL Deutschland.
Deezer are partnering with RTL Deutschland, the media group with a focus on broadcast, streaming and digital entertainment. Hoping to provide a fully integrated solution, this will bring music, audiobooks and radio plays to millions of new German fans via the cross-media extension of RTL+, launching in the first half of 2022.
RTL+ users will be able to access all of Deezer’s premium features, plus personalized and recommended content such as the unique playlist tuned to your tastes – Flow, as well as channels, compilations and playlists curated by Deezer’s international team of editors.
Deezer says they have been working closely with RTL Deutschland for a smooth and efficient integration with RTL+, continuing to support and improve the app going forward.
RTL+ will offer users an integrated entertainment experience with all the content they love in one seamless package. We’re proud to be on this journey together with RTL and look forward to bringing our content to millions of German consumers.
The partnership with RTL Deutschland represents the next step in our B2B growth strategy. Deezer is uniquely positioned to be able to offer consumer brands the flexibility and customisation they need. We have one of the most extensive music catalogues in the world, supported by a wide range of original and exclusive content. We’re proud to be an industry leading partner for consumer brands like RTL and the whole Deezer team looks forward to making this partnership a success.Jeronimo Folgueira, CEO, Deezer
Deezer has an excellent catalogue, a great product, and a creative team that shares our vision of the future: offering customers the best content as simple as possible. These are the best prerequisites for a long-term partnership. In addition to video content, podcasts and magazines, music, audio books and audio plays will be a cornerstone in our content bundle.Henning Nieslony, SVP Commercial & Product, RTL+