YouTube are bringing artists from their Foundry to play live at an all-day festival, completely online.
YouTube Music’s Foundry Festival is a showcase of the independent talent for on their indie artist development program: Foundry. With in-person festivals understandably unviable, YouTube are making the performances and interviews available today on-demand on YouTube.
Participating artists include Dua Lipa (15.7 million subscribers), Beabadoobee (392K), Omar Apollo (70.7K), Arlo Parks (20.4K), Joesef (3.24K), Rauw Alejandro (5.9 million), Gabriel Garzón-Montano (11.1K), Natanael Cano (3.57 million), Rina Sawayama (228K), Lost Stories (291K), Tessa Violet (1.8 million), Baby Rose (12.9K), Michael Brun (32.9K), Eladio Carrion (898K), Novelbright (256K), Lime Cordiale (32.6K), REI AMI (111K), Adam Melchor (13.3K), TESSÆ (42.9K), Guapdad 4000 (80.3K), and Isabella Lovestory (1.37K).
Throughout today they will all be premiering content on their channels. YouTube’s artist partnerships lead, said: “#FoundryFest is a testament to the resiliency of the artist community, and I’m excited for fans to explore what these artists are creating right now, and hear more about their experiences this year.”
Foundry Festival will raise money for the National Independent Venue Association, helping venues and events organisers during the pandemic.