Amazon’s new hire suggests they’re making original music content

Amazon have nabbed a new hire from Warner Bros. Records to potentially lead a move into brand new original content on their music platforms.

Dan McCarroll has joined Amazon Music as the global head of originals and artist relations, following his time as President and head of A&R at Warner Bros. Records. His work will involve liaising with artists, managers, and labels, creating connections between them and the industry.

McCarroll’s job role will also involve “elevating” releases through original programming on Amazon Music, though what that original programming is hasn’t been defined. Speaking of his new role, McCarroll said: “In a relatively short while, Amazon Music has grown exponentially while continuing to innovate on behalf of their customers. I’m looking forward to joining this impressive, passionate team as we continue to work with the creative community to deliver the absolute best music experience.”

Amazon Music’s Global Head of Programming and content strategy said: “As we continue to work closely with labels and artists to deliver music in new ways, Dan is bringing decades of experience both as a former musician, and a respected industry executive to our team. Amazon Music will continue to experiment and change the way customers interact with music through voice, and there’s no one more qualified than Dan to build upon our existing global offerings.”

Other streaming services have been creating various types of original programming including exclusive live music events, music videos, documentaries and much more. We can’t wait to see what Amazon’s plans are for their “original programming”, hopefully it isn’t any exclusive album releases though because we all know how that went.

Head of Social Media and Marketing, RouteNote

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