Image Credit: Amazon Music

Here’s how to get closer to your fans on Amazon Music by recording a personal Spotlight message alongside your music.

Amazon Music have debuted Spotlight, a brand new way for Amazon Music Artists to interact with their fans on the platform. Artists can now share a voice message with fans by attaching a recording to Amazon Music songs, playlists, or albums.

Messages could reveal secrets behind songwriting or offer a peek at plans for the future by promoting new music on Amazon. The feature was first teased last year. For now, only users in the US will be able to hear Spotlights.

Each artist can have one Spotlight, which can be updated whenever needed. Once published, Amazon Music users will see the Spotlight at the top of the artist’s profile page. The message will also appear in the activity feed.

Artists, provided they have over 3,000 fans, can find the feature in the Amazon Music for Artists App under Profile & Tools. Only Owners or Admins of an artist’s team can publish the content.

The new feature is in keeping with Amazon’s other voice-focused ventures like Alexa assistant and Echo smart speakers. Speaking of Alexa, fans can hear Spotlights on Echo devices by saying: “Alexa, play the [ARTIST NAME] Spotlight on Amazon Music.”

The feature is similar to rival streaming service Pandora’s Artist Audio messages. Over 12 billion listener impressions have been generated by Artist Audio messages since 2015, according to Pandora – hopefully a similar positive impact is seen for artists over on Amazon Music.

Want your music on Amazon Music, so you can join in the Spotlight fun? Check out RouteNote. We work with unsigned artists and indie record labels to put their music onto Amazon Music and all the major streaming services – and our music distribution is free. Find out more here and sign up today.