Image credit: Waldemar Brandt
Apples’ lossless audio streaming announcement has forced the hand of Amazon to make their HiFi streaming tier free to Amazon Music Unlimited users.
Yesterday Apple announced that it was introducing its lossless audio streaming to its existing and new users for free, which promptly led to Amazon integrating Amazon HD into their Amazon Music Unlimited. This means that all Amazon Music Unlimited subscribers now have access to the feature at no extra cost.
We’re likely to see lossless audio becoming the standard on streaming platforms moving forward but Amazon is the first to follow in Apple’s footsteps, which will likely force the hands of other services. However, streaming services such as Tidal continue to charge for their lossless audio tier (which is $19.99pm).
As technology advances, much like it has in video, higher quality is going to be an industry standard. The news of lossless audio streaming has certianly captured users and music fans across the globe too, meaning there is certainly a demand for lossless audio within the masses.