Triller rise to the top of the App Store in India after TikTok ban

US-based short form video app Triller takes the number one spot for Photo & Video on the App Store in India, after last week’s TikTok ban.

Last week saw TikTok and 58 other Chinese-owned apps removed from the Apple App Store and Google Play Store. This ban reportedly lost ByteDance $6bn in revenue, with TikTok having invested $1bn in the market. India was TikTok’s top region for downloads with 611m downloads in the country.

Triller has raised over $30m from major record companies, investors and strategic partners including Snoop Dogg, The Weeknd, Marshmello, Lil Wayne, YoungThug, Kendrick Lamar, Baron Davis, Tyga, TI, Jake Paul and Troy Cartner. A report from October claimed Triller had a potential valuation of $130m.

Other apps such as locally developed Roposo have also seen an uptick in users since TikTok’s disappearance, with 22 million new users in the two days after the ban.

Instagram have launched Reels in India. Reels is Facebook’s competitor to TikTok.

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