TikTok developing its own AR development platform called TikTok Effect Studio

Image credit: Solen Feyissa

TikTok is currently beta testing their own AR development platform called TikTok Effect Studio.

TikTok is wanting a slice of the AR (Augmented Reality) pie as it beta tests its TikTok Effect Studio, an AR development platform. Companies such as Facebook and Snap have already offered something similar to their users, allowing them to create features and experiences for their respective family of apps. Soon TikTok users will be able to build their own AR effects for the short-form video app. 

TikTok is currently beta testing what they’re calling the Effect Studio with developers signing up for early access via their ‘Effect House’ website. 

When applying developers are asked to fill out their name, email, TikTok account info, company, and level of experience with building AR, as well as examples of their previous work. In addition to this, the website also asks if they’re using a Mac or PC, likely so they can gauge which desktop platform to prioritize. 

However, the TikTok Effect Studio is still very much in its early days and only being tested in a few select markets, one of them being the US. There are currently no dates or time frames available to as when the tools will become widely available. 

Currently, TikTok relies on third-party developers who want to integrate more closely with TikTok in their own apps, as opposed to having the tools readily available via their own service. However, competitors Facebook and Snap have both invested heavily into in-house AR tools. 

Speaking to TechCrunch a TikTok spokesperson said: “We’re always thinking about new ways to bring value to our community and enrich the TikTok experience.” Adding: “Currently, we’re experimenting with ways to give creators additional tools to bring their creative ideas to life for the TikTok community.”

Music journalist and photojournalist based in Cornwall.

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