Instagram will stop promoting TikTok videos on Reels

Instagram have announced that videos with the TikTok watermark will not be recommended on the Reels tab.

Launched globally in August last year, Reels is Instagram’s TikTok competitor. Following the launch, many creators exported their TikTok videos and uploaded them to Reels. After essentially copying TikTok’s app, Instagram are unhappy users are copying their videos from one platform to the other. This is due to the watermark that places itself on exported TikTok videos. Instagram will still allow you to upload Reels with the watermark, but have stated they will not recommend them as often on the Reels tab to users not following you.

Along with the announcement, Instagram have provided other tips for the best ways to get promoted on Reels, suggesting videos that are fun, entertaining, new and experimental trends, with creative tools, vertically shot, and containing music from Instagram’s music library. Steering users away from uploading low-resolution videos with logo, borders or too much text.

Since Instagram made Reels more accessible to its users, the feature has started to gather an audience. Instagram are clearly stamping out these videos to stop advertising TikTok on their own platform. Unfortunately for creators, this will require some extra effort when copying content between platforms.

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