Image Credit: Solen Feyissa
TikTok is a free app – so how do TikTok make money without charging users?
How does TikTok make money? TikTok makes revenue via a combination of ad revenue and selling in-app currency.
The phenomenally successful social media app may be free, but users are paying through exposure to branded advertising and optional in-app purchases.
In-Feed ads slot in between TikToks on the For You Page. Brand Takeovers put an ad straight at the top of the app.
Brands can pay for their own TikTok challenges complete with hashtag to appear on Discover feeds with Branded Hashtag Challenges.
How to make money on TikTok
Let’s talk about how you can make money on TikTok. If you’re a musician or producer who wants to sell your music, you can get your music on TikTok and earn money every time someone uses your song in a video on the app.
At RouteNote we upload your music to the TikTok sound library for free. You keep 85% of revenue earned from TikTok as well as 85% of royalties from plays on streaming services and stores.