TikTok has become massive all over the globe and in China it’s sister app is growing like nothing else with nearly half a million active users daily.
TikTok is everywhere. It’s creating viral hits out of songs, birthing new memes across the globe, bringing people together to dance and bringing them together to laugh. The app has been downloaded more than 1.5 billion times around the world in just 2 years.
The social media phenomenon has it’s origins in China where parent company ByteDance’s sister app Douyin is spreading throughout the country. They have revealed that Douyin now has 400 million active daily users creating and watching videos on the app.
At the start of 2019 Douyin had 250 million users coming to the app every day to view the latest trending videos. Interestingly, ByteDance claim in their report (translated version here) that Douyin has become China’s largest knowledge/culture/art/non-promo platform.
Whilst Douyin and TikTok are in essence the same app, ByteDance’s report shows that the trends on the Chinese app are quite different to the most popular types of video on TikTok’s ‘beyond-China’ app.
Notation Capital investor, Katherine Wu wrote on the cultural differences between the apps saying: “Knowledge-based content is extremely popular in China and less so in the US. Also- this was wild to me: those creators that did the most dance-based videos in China are users born in the 60s (!!), whereas in the US, it seems that it’s mostly teenagers (Gen Zs) who are creating those types of content.”
She went on to note how these differences highlight the fact that social apps, even when it’s based around short video content, don’t just target young demographics. With smartphone usage so high around the world, when an app gets massive it permeates through most rungs of society now.
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