Image Credit: TikTok
TikToks are getting longer – soon everyone on TikTok will be able to upload videos up to three minutes in length. Will TikTok turn into YouTube?
TikTok has officially announced the rollout of longer videos on the platform. All TikTok users will be able to film, upload and edit videos on the platform, up to a length of three minutes.
Previously, TikToks were capped at 60 seconds. Longer videos on TikTok are something that the platform has been experimenting with for a while. The app has let some creators try out the new format before a wider rollout.
TikTok said it was responding to feedback from creators who wanted more flexibility and the chance to expand their content, taking away the need to split one video over multiple posts.
In a blogpost TikTok stated: “Creative expression brings people together. It’s how we connect with our communities. It’s how we entertain, educate, inform, and inspire each other. This is also why we’ve focused on providing our community with a range of tools to help unleash their creativity – longer videos are now one more tool people can use to captivate the community with their creative expression.”
The introduction of longer TikTok videos could be the first step on the way to a more YouTube-like experience. If that’s the case, it will be interesting to see if the TikTok community are alienated or fully embrace the new longer format.