Image Credit: Franck
Options for in-app shopping are being tested by TikTok, letting brands sell merchandise directly from the platform.
TikTok is working on bringing online shopping to the short-video platform. The social media company is currently exploring trials with brands in Europe to test the water.
Any full launch would offer the potential for brands on the app to sell their merchandise directly from their accounts, running an in-app storefront. There’s the possibility of such a move opening up opportunities in the future for music artists on TikTok to generate revenue from merchandise.
TikTok is only just beginning to explore options of e-commerce, working with brands including clothing company Hype on a trial.
The hugely popular short-video app has been closely watching Douyin, the Chinese version of the platform, which since launch has generated $26 billion worth of e-commerce transactions.
In-app shopping is already a familiar sight on Instagram, for example, which has a dedicated shopping tab.
Image Credit: TikTok