Facebook is getting music videos this weekend so that social media users can listen to the latest from their favourite artists in their news feed and discover what their friends are listening to.

Facebook has confirmed the rumours that spread earlier this week. Official music videos from artists and labels can be uploaded and watched by everyone, starting this weekend in the US.

It is a huge move for Facebook that simultaneously competes with video giants like YouTube and streaming services like Spotify. With Facebook’s social elements, music videos on the platform have huge potential to create discussions between friends and create a cohesive and easily tapped music community.

Music Videos will act the same as all videos on Facebook meaning that they can be reacted to, commented on, and shared on News Feed, Groups, and Messenger. It will make it even easier for people to share the music they’re listening to at the moment and share their current vibe. 

Whilst Music Videos will be easily found on the news feed and on people’s profiles, Facebook are also launching a dedicated space in Facebook Watch where users can explore purely music content. The section will allow for discovery by genre, artist, and mood.

The launch of music videos also opens up a whole new world of opportunity for artists and fans to connect with each other. Artists can easily see how people are reacting to their latest releases and easily start conversations with the people who are listening to their music. Facebook have updated Artist Pages to make music video discovery and browsing easier.

Facebook said in a statement: “We’re excited to work in building new opportunities to bring music into the ways people connect and share. In the coming weeks, we’ll be adding more music videos to Facebook. And over time, we’ll introduce more features to help music lovers share, discover, and connect around music on Facebook. We hope you’re as excited as we are about the launch of music videos in the US!”