Image Credit: Semrush
Marketing firm Semrush have shared an infographic with the most popular social media platforms and various other insights gathered over 2021.
The list’s definition of ‘social media platforms’ is broad, spanning social networking platforms like Facebook and Instagram, video sharing platforms like YouTube and TikTok, as well as messaging platforms like WhatsApp and WeChat.
The image shows Facebook at the top, with around 2.8 billion monthly active users. According to Pew Research Center, around seven in ten U.S. adults (69%) say they use Facebook. Of these users, around seven in ten say they visit the site daily, with half visiting several times a day. Women in the U.S. use Facebook more than men, with 77% of women saying they use the platform, versus 61% of men, as reported by Semrush. YouTube come in a close second place with around 2.3 billion monthly active users, or around 81% of all U.S. adults.
The infographic also shows the companies behind each platforms, which highlights the fact that Meta (previously Facebook) operates four of the top five platforms, with Facebook, WhatsApp, Facebook Messenger and Instagram holding spots one, three, four and five respectively.
Continue scrolling for more interesting insights such as how wealth and education can influence social media use, and the reasons people say they use social media.