Spotify recap their year of helping artists grow and engage with their fan bases
Image Credit: Spotify
In light of live events around the world ceasing, Spotify run down some of the ways they’ve helped artists boost their fan base and engage online.
After looking over how Spotify defined your year in consuming music with 2020 Wrapped or your year as an artist with 2020 Artist Wrapped, Spotify now look inwards. Recapping the Year at Spotify for Artists runs down all the ways the streaming service have stepped up their game since touring came to a stand still for so many artists around the world. Spotify say they helped over 60k artists surpassed 100k monthly listeners in 2020.
Supporting the Global Music Community
- March: Spotify launched their COVID-19 Music Relief Project, that together with partners donated $20 million to music community members.
- April: Spotify added a button for fans to give money directly to artists.
- June: Spotify added virtual events to artist pages.
- December: Spotify donated $500,000 to struggling music venues.
Expanding Canvas
Spotify have slowly been rolling out 3-8 second looping animated album arts starting with labels and high profile artists.
- June: Spotify allowed Canvas sharing to Instagram Stories.
- November: Spotify opened Canvas to all artists and helped artists team up with professional graphic designers and visual artists via SoundBetter.
While this feature is still in beta, Spotify have found users who see a Canvas are 5% more likely to continue streaming, 145% more likely to share the track, 20% more likely to add it to their playlist, 1.4% more likely to save the track and 9% more likely to visit the profile page.
More new features on Spotify and Spotify for Artists
- May: Spotify for Artists combined teams, labels and distributors into one spot.
- June: Spotify opened up Marquee to everyone, allowing you to display a pop-up of your new release to those that have shown interest in your music.
- July: Spotify editors answer artist’s questions on the biggest playlists.
- September: Spotify published a series of how-to videos to help artists such as How to Get Verified on Spotify.
- October: Spotify’s music and talk shows brought the feel of radio to your streaming service.
- October: Spotify launched Soundtrap Capture, a collaborative mobile sound recorder.
- October: Spotify introduced Promo Cards, shareable custom assets for your music and artist profile.
- October: ‘Spotify Weekly Music Charts’ announced the most streamed tracks and albums in the USA and globally each week.
We’re looking forward to seeing how Spotify will continue to provide new and innovative ways to grow artists’ careers, be heard and build their fan bases in 2021.