Spotify’s new Promo Cards tool allows artists to easily create social media assets for your songs, albums and artist profiles to share online.

Since the explosion of social media, it has allowed a relationship between artists and fans like never before. Streaming and social media are more connected than ever allowing artists a real connection with their fans, however for the independent artists, their role has expanding beyond playing music.

Spotify for Artists are hoping to relieve some of the strain on artists, making graphic design as easy as a few clicks. Promo Cards helps you create eye-catching shareable social media assets and grow your audience across platforms. Easily create cards to promote your new songs, albums, artist profile or celebrate wins for getting playlisted.

  • SELECT: Search for the content you want to promote. You can share your artist profile, a track, or an album. If one of your songs has been playlisted, you’ll see the option to share a customized Promo Card in the search results for the track.
  • CUSTOMIZE: How do you want fans to see the image? Will it be square, horizontal, or portrait? You can choose the aspect ratio and background color from a palette of complementary options.
  • SHARE: Download your new creation and upload it wherever you like with the link to your content the site generates. You can also choose one of the direct share options on the site to post it to social media.
Spotify Promo Cards

Simply head to Spotify’s Promo Cards site to get started. The site is availabe in English, Spanish, Portugese and German.

Interestingly, you don’t need to log in to Spotify for Artists or claim your profile to create a promo card. Just head to the site above, click GET STARTED, type any artists, album, song, podcast or episode, customize and share online. Here’s one I made earlier:

Spotify Promo Cards Example

This is great, as it allows artist’s team members, podcasts guests or simply artist’s fans to quickly create good looking social elements without needing a Spotify for Artists login.