Next Big Sound is a company providing analytic data for music online by analysing the popularity of artists through social networks, streaming services and radio.
Next Big Sound was recently acquired by Pandora and this change seems to have spurred SoundCloud’s decision to stop reporting their data to Next Big Sound, saying in a statement to Music Ally:
Since SoundCloud’s beginning we’ve focused on building an ecosystem where creativity thrives. That creativity includes developers who have built innovative services using SoundCloud’s API. With the recent acquisition of Next Big Sound by Pandora, we have decided, as a normal course of business, that the time has come for Next Big Sound to discontinue using SoundCloud’s API.
This announcement comes just after Next Big Sound released their Summer 2015 report which revealed SoundCloud’s streaming service had almost doubled in monthly plays between June 2014 and May 2015.
When Next Big Sound joined Pandora in May they announced through a blog post: “There is no better way to further our mission than to become part of the leading music service, Pandora, whose belief in the infinite power of music aligns completely with our own.”
But with the loss of one of their biggest assets in SoundCloud the decision may have been more controversial than they had expected.