SoundCloud launch their next wave of artist promotion on ‘First On SoundCloud’

SoundCloud have a host of new artists to push out as part of their new artist discovery program after helping artists to break out last year.

Last year SoundCloud launched ‘First On SoundCloud‘ to highlight up-and-coming artist in the US, UK, and Germany. It was a success and helped bring to light some of the rising artists on the independent artist-focused platform to even more listeners.

The campaign focuses around the real connections that artists and their fans have, particularly on platforms like SoundCloud where you can have real interactions. Every week through Spring and early Summer, SoundCloud will put the spotlight on new music and introduce listeners to the different communities that exist on SoundCloud.

The second wave of First On SoundCloud will highlight 20 new or rising artists who have had an impact on SoundCloud, including: Flipp Dinero, DNMO, HappyBirthdayCalvin, Billie Eilsh, and IV Jay. Using real comments from SoundCloud listeners the campaign will promote artists in unique ways.

You can learn more about the artists being featured in the coming months here.

Head of Social Media and Marketing, RouteNote

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