Image Credit: Spotify
Spotify has announced a new virtual gig experience, featuring performances from The Black Keys and girl in red.
Spotify have announced the broadcast of ticketed virtual performances, to be released over the next month. Leon Bridges and The Black Keys are among the five artists playing the pre-recorded online concerts.
The shows, recorded in venues chosen by the artists, are intended as a gift from Spotify for those in countries where pandemic restrictions on live events haven’t yet been lifted. They’re also for everybody who isn’t quite ready to get back into a crowded space again.
The performances, made by Spotify in partnership with Driift, will be in different venues around the globe – intimate gigs with a runtime of between 40-75 minutes which fans will need to tune in at the scheduled time to watch.
- 27 May – The Black Keys in Mississippi at the Blue Front Café
- 3 June – Rag’n’Bone Man from the Roundhouse in London
- 10 June – Bleachers’ Jack Antonoff on a city bus journey from Brooklyn, New York, to Asbury Park in New Jersey
- 17 June – Leon Bridges in Los Angeles at the Gold-Diggers Hotel
- 24 June – girl in red, performing in Oslo
Tickets are priced at $15 plus tax. Fans will of course need to create a free Spotify account to buy tickets. Spotify’s intuitive targeting ads will ensure users who are already fans of the artists are made aware of the gigs, with The Black Keys fans beginning to be notified from 19 May.
The Black Keys said: “The past year has been tough for musicians and fans alike, so we wanted to find a way to share this live performance of songs from our new project, Delta Kream, from a place we love, the Blue Front Café, the oldest active juke joint in America. We’re excited to be a part of this new initiative with Spotify that will give fans a great way to connect with their favourite artists.”
Spotify also announced it would be “integrating concerts into the overall listening experience by making performances easier to find,” so that listeners can better track events by their favourite artists.