SoundCloud adds Shortcuts to connect artist and fans

SoundCloud have added a new way for artists to connect with their fans on the app with updates.

SoundCloud have added artist shortcuts to their mobile apps. With shortcuts, fans will be able to see updates from artists they follow as soon as they open up their SoundCloud app.

The shortcuts have been shown to increase engagement with tracks on SoundCloud by 25%. Let your fans know to Follow you now so that they get updates from you whenever they open the app and you’ve shared something new.

Here’s how it works:

  1. Encourage your friends and fans to hit that orange Follow button, share your profile on your socials and drop your SoundCloud handle whenever you get the chance. After all, more followers = more eyes (and ears) on your updates.
  2. Actively upload and repost to engage your community. When followers see you’re posting regularly, they’ll come back to hear more and drive up your plays.

How to build deeper connections with artist shortcuts:

  • Bring your follower count up: use your socials to drive new fans to your profile, drop your SoundCloud handle next time you take the mic, or add the link to the bottom of your email 
  • Share new music consistently so fans can see when you’ve recently uploaded or reposted a track
  • Repost your favorite tracks or latest collabs so fans can get to know your taste and see what else you’re working on
  • Keep connecting with your audience by following / commenting back and DMing exclusive content; they’ll appreciate the look and reciprocate by engaging back and upping your stats
  1. Encourage your friends and fans to hit that orange Follow button, share your profile on your socials and drop your SoundCloud handle whenever you get the chance. After all, more followers = more eyes (and ears) on your updates.
  2. Actively upload and repost to engage your community. When followers see you’re posting regularly, they’ll come back to hear more and drive up your plays.
Head of Social Media and Marketing, RouteNote

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