TikTok does NFTs now – first collection announced

Lil Nas X is the face of TikTok’s first NFT drop, with Grimes, Bella Poarch and more involved.

TikTok surpasses YouTube for average watch time in the UK and US

TikTok continues its dominance as it boasts that it is watched on average longer by users in both the UK and US.

Audius chosen as TikTok’s first music streaming partner

Blockchain-powered Audius is the first streaming service to partner directly with TikTok, so users can upload songs directly to TikTok Sounds.

TikTok testing stories functionality

Popular short-form video app TikTok is testing a disappearing stories functionality in certain countries.

75% of TikTok Users Discover New Artists Via The Platform

A new report from MRC Data details that 75% of its US users discover new music and artists via their app.