TikTok surpasses YouTube for average watch time in the UK and US

TikTok continues its dominance as it boasts that it is watched on average longer by users in both the UK and US.

Taylor Swift joins TikTok

The Grammy award-winning artist has joined the popular video-sharing app in preparation to release her next album ‘Red (Taylor’s Version)’.

Phillips Hue and Spotify team up

Phillips Hue and Spotify have partnered up to bring listeners the ability to create epic mood lighting whilst using the streaming service.

TikTok testing stories functionality

Popular short-form video app TikTok is testing a disappearing stories functionality in certain countries.

75% of TikTok Users Discover New Artists Via The Platform

A new report from MRC Data details that 75% of its US users discover new music and artists via their app.

TikTok becomes the first non-Facebook app to reach 3 billion downloads

TikTok is the first non-Facebook app to reach a 3 billion downloads and is highest-grossing app worldwide.

Where To Find Your TikTok Analytics

Utilising your analytics on the short form video platform is extremely important for creators, here are where and how to monitor them.

TikTok named a threat to YouTube as it makes 2020 it’s year

TikTok was already rocketing up app charts around the world and now with the world on lockdown it’s making more connections than ever. YouTube are the long-standing video giants and it’s long been thought that…

TikTok hits 2 billion downloads and it’s not slowing down

TikTok are flipping huge, there’s no denying it and they’re only growing more impressively every single month. The latest from TikTok shows that the social video sharing app has been downloaded over 2 billion times…