SiriusXM acquires podcasting company Simplecast

Radio online broadcaster SiriusXM are jumping on the rapidly expanding podcast train with its purchase of Simplecast.

Simplecast provide independent and enterprise creators with tools to publish, monetize and gain insight for their podcasts.

Announced last week, Simplecast will join SiriusXM’s AdsWizz and Pandora teams to give Simplecast users unique revenue generating opportuniues from AdsWizz.

From the beginning, Simplecast’s mantra and mission was to remain laser-focused on podcast creators–building the best tools for publishing and insights. The opportunity and alignment with AdsWizz allows our product–and our customers–access to a powerful monetization platform. Two best-in-class platforms are now able to align with the shared mission of helping publishers succeed, while each team continues to focus on their respective areas of expertise.

Brad Smith – Founder & CEO – Simplecast

No word on terms of the deal. The move will help SiriusXM have a serious stake in the growing podcast market, with companies such as Spotify and Apple putting in recent efforts to grab the attention of around one third of American who reportedly listen to at least one podcast a month and many more around the world.

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