The New Features of Shazam and it’s Future

Shazam recently announced that they will be integrating a social media platform into their service, which gives users the ability to find the details of a song just by “listening” to a segment of it.

The announcement came just a day before the release of Apple Music, which has also integrated a social media type platform with Apple Connect where artists can interact with fans and share updates, photos and videos.

Despite this Daniel Danker, Shazam’s Chief Product Officer, refutes any competition saying: “It’s got to be a ‘better together’ strategy, because, put yourself in the shoes of the user; they don’t want strong lines between these services, they want smooth movement and that’s what delivers the best consumer experience.” Shazam has worked closely with Apple and was one of the first apps to integrate with Apple Music.

This isn’t all that’s new with Shazam however as the company has recently integrated “visual Shazaming”, a new section of the app which lets you use your camera to find information on products in store or online. This could prove a valuable tool for shoppers and could eventually evolve into a powerful device for everyday life.

Steve Sos, Shazam’s vice president for the Asia Pacific region, said “‘Visual Shazaming’ is a natural progression for the company. Our heritage is around music discovery but in recent times we’ve moved into the media and content discovery space. It means that our gateway into content is no longer just acoustic.”

You can access the new feature through a camera icon on the latest update of Shazam which is in the early stages but promises to be an ambitious development.

Universal Pictures used the app in Australia for it’s new film, Jurassic World, to present trailers, the ability to book cinema tickets and explore the film’s park on your phone when you “visual Shazam” a poster for Jurassic World.

Jurassic World's Shazam page in Australia
Jurassic World’s Shazam page in Australia

With this sort of potential for companies to integrate their products with Shazam to create unique experiences and effortless product information “visual Shazamming” could be a game changer.

Head of Social Media and Marketing, RouteNote

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