From Shazam to Instagram, share your new music finds

Instagram are getting into music big time and their latest partnership wants to get you sharing music as soon as you discover it, straight from Shazam.

Last week Instagram announced a partnership with SoundCloud that let you share with all of your followers what you’re listening to directly from the SoundCloud app. It’s part of a new bid by Instagram to bring music into their social media app and expand it beyond image and video. Their newest partnership doubles down on the SoundCloud integration, with instant shares straight from Shazam when you scan a new track.

Next time you’re hearing a track you think is wicked and don’t know what is, then you bust your phone out to Shazam it, share the love once you have the details. It’s a simple as selecting a new Instagram button on the song page that comes up and it will be shared to your Instagram Story if you have the Instagram app. When people view your story they’ll be able to click a button which takes them to the song page on Shazam, where they can find it on streaming services and stores.

This year Instagram and it’s parent Facebook began licensing music from major labels as well as lots of independent labels and rightsholders. With the new licensing music can now be shared in videos on Facebook and can accompany videos on Instagram legally. We partnered with Facebook and Instagram so that your music can be licensed for use on the world’s 2 biggest social media networks with over 1 billion users and get paid any time your music is used on either. We monetise your music and get it into their libraries for use by others on the platform entirely free of charge.

Unfortunately Instagram sharing hasn’t come to Android devices yet but a representative says that the Shazam app will be getting the Instagram Story button “soon”. The feature is available for iOS users with the latest version of both apps.

Head of Social Media and Marketing, RouteNote

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