What happens when you get a copyright claim on YouTube? Copyright and YouTube explained

Image Credit: YouTube

YouTube has revealed insider information about how copyright protection works on the site and how many videos are claimed.

YouTube has published its first Copyright Transparency Report, shedding a little light on YouTube copyright rules for music. The report reveals how many YouTube videos get claimed on the platform and explains a little about how the process works.

According to YouTube, only 1% of Content ID claims on the platform are challenged by content creators. Copyright management on YouTube is split into several different areas, with the vast majority of claims and takedown requests coming from the Webform tool, Copyright Match Tool and YouTube’s Content ID system.

The Webform tool is a public tool available to everyone, primarily used by rightsholders who hold limited copyrights and rarely ask for takedowns. There’s also the Copyright Match Tool, which supports channels finding reposted content.

If a content has been stolen and re-uploaded by someone else, Copyright Match gives the rightsholder the chance to take action against the uploader, whether that’s messaging them to ask for it to be taken down or sending a legal request to YouTube to remove the video.

Finally, Content ID is YouTube’s automatic detection technology that it uses to find content like music on the platform, to check that creators’ copyrights are protected and they’re receiving the correct ad revenues. It’s not a copyright strike, so the video will remain on YouTube – but the uploader won’t earn money.

YouTube said: “We’ve created a thriving ecosystem that balances the needs of creators, rightsholders, and viewers — and in doing so, we’ve helped unlock a new creative economy that has paid more than $30 billion to creators, artists, and media companies over the last three years, and more than $4 billion to the music industry since March 2020, over 30% of which has come from user-generated content.”

In the first half of 2021, over 722,000,000 claims were made through Content ID. YouTube says that’s over 99% of all the copyright actions taken on the platform. YouTube reports that only 0.5% of Content ID claims were disputed. And when disputes arise, 60% are resolved in favour of the uploader.

RouteNote offers YouTube Content ID for your songs when you upload them for release on online platforms. That means that any time your music is used in a YouTube video, wherever it is on the site and even if it’s just a small clip, YouTube will find it and make sure that you’re getting the royalties you deserve. RouteNote offers this service for free!

YouTube’s full Copyright Transparency Report is available to read here.

Protect your music on YouTube with RouteNote and Content ID. Sign up today.

I write about music for RouteNote, sharing fun stuff, news, and tips and tricks for musicians and producers. Also a saxophonist and hater of marmalade.

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