Image Credit: Spotify

Spotify shows off the rebrand and mind boggling numbers of the most popular playlists on the streaming service.

Spotify’s most followed playlist Today’s Top Hits is the world’s destination for new chart-topping tracks from artists, bringing their music to a global audience. The playlist has helped kickstart the careers of emerging artists like The Kid Laroi, Tate McRae and Conan Gray, and supported established artists such as Billie Eilish, SZA, and Juice WRLD. With over 28 million followers, spanning multiple genres, Today’s Top Hits pushes past what has traditionally been defined as ‘pop’. The playlist features top hits driven by fans, as well as specially curated picks from editors who analyze music culture, data and trends. Artists, industry professionals and fans look to Today’s Top Hits as representative of what today’s music is.

Spotify have visually rebranded Today’s Top Hits with a fresh, bold and colourful new design, with a new tagline – “Hits Made Here.” Their new 60-second campaign video “The Hit Station” features some of the playlist’s biggest names such as Billie Eilish, Travis Scott, Dua Lipa, Bad Bunny and BLACKPINK.

The infographic below shows some of the huge statistics and facts around Today’s Top Hits.

Spotify Today
Image Credit: Spotify

Today’s Top Hits is a true reflection of music culture today, as defined by the fans. So many factors go into the process of making a song a hit, and TTH has become a key catalyst and proving ground for a song reaching its full hit potential. Whether you’re emerging or established, no matter the genre—TTH gives artists the opportunity to connect with millions of fans across the globe, and fans a destination to support their favorite artist.

Ned Monahan, Head of Global Hits, Spotify