Image credit: Spotify/GIPHY

Spotify have partnered with the Facebook owned GIPHY to connect users with artists’ music via GIFs.

Spotify recently announced that it will be partnering with the online GIF database GIPHY so that people can discover new music via GIFs. The idea is that if you send someone a GIF of an artist, for example, Nicki Minaj dancing, there will be a Spotify link that takes you to their profile. 

Artists such as Doja Cat, The Weeknd, Post Malone, Nicki Minaj, The Kid LAROI, Conan Gray, and others will have Spotify-linked GIFs via their own official GIPHY page. Expect more artists to be added in the coming weeks and months. 

The idea behind the integration of GIFs and Spotify is to help users discover new music from their day-to-day communications, like texts, group chats, work chats, and wherever GIFs are used. It’s a similar integration that Spotify has with apps like Instagram and Snapchat, where users can share their music through their stories. It’s a great way for people to make fun and interesting content whilst allowing for the artist to get exposure. 

Spotify has said that the feature is a part of a broader partnership it has with GIPHY, which aims to bring more interactive listening experiences to users later on.