Spotify nab Kim Kardashian West for their latest exclusive podcast series
Kim joins Spotify’s ever-growing podcast platform alongside the likes of the Obama’s and Joe Rogan.
Last week the Wall Street Journal broke the news that Spotify have spent out on another huge personality for exclusive podcasts to join their huge and popular repertoire. Kim Kardashian West will be creating and releasing a new podcast series on the music streaming-cum-podcast-too platform.
Her podcast will be distributed through the Parcast network which Spotify acquired last year. She will co-produce and co-host the podcast with Lori Rothschild Ansaldi based on Kardashian’s recent studies to become a lawyer in her mission to advocate reform to the US criminal justice system and Ansaldi’s investigative work with Innocence Project.
Spotify haven’t commented on the specifics of the deal with their exclusive purchase of the podcast. Their purchase of the hugely popular Joe Rogan Experience podcast series has been reported to cost more than $100 million.
In Spotify’s quest in recent years to expand their value beyond music streaming and create an almost monopoly on the blossoming podcast market, they’ve gained exclusive access to some of the biggest names in the world including podcast series from former President Barack Obama and First Lady Michelle Obama.
Spotify have such a resounding focus on making podcasts a huge part of their business that you can now access their catalogue without using the Spotify app. I imagine it won’t be long until we hear of another huge name signing on to Spotify’s massive and constantly growing focus on podcasts.