Image Credit: SoundCloud

SoundCloud have announced Eliah Seton taking on the role of President as the community-driven music platform looks to evolve in a new generation of independent artists.

Eliah Seton takes his role as President of SoundCloud on May 1st, reporting directly to their Chief Executive Officer, Michael Weissman. He will manage their business strategy, oversee content partnerships and business development, lead mergers and acquisitions, and be responsible for the company’s distribution and artist services businesses, Repost by SoundCloud and Repost Select.

SoundCloud state that they are looking to evolve into a ‘next-generation music entertainment company’ with independent artists at the forefront. Having long been a platform to breed the creativity and potential success of independent artists, SoundCloud have recently been exploring new avenues to bolster this including a new User Centric Payment System which promises the potential to more (certainly fairer) for smaller artists.

Seton said of his new role: “I am so excited to partner with Mike and the team in helping to lead the future of this iconic business. SoundCloud has always been on the cutting edge of innovation and is simply the gold standard for independence in music. The possibilities for SoundCloud and for artists, labels and entrepreneurs everywhere are endless, and I am proud to join this extraordinary team and community.”

The new role of Seton follows the recent news that Drew Wilson would take on the role of Chief Operating and Chief Financial Officer at SoundCloud, a role he stepped into on April 1st. It seems to be a period of re-shuffling at SoundCloud and they all seem to be very excited about their potential and endeavours to come in the future.

Speaking on Seton, CEO Michael Weissman said: “Eliah’s passion for music and his innovative spirit combined with his deep industry experience in delivering world class services to the global music community is exactly the expertise and mindset that will help transform SoundCloud into the leading music entertainment company. I couldn’t be more excited to work with Eliah, an extraordinarily skilled business executive and wonderful person, to forge our company’s strategic path, deepen our artist and industry relationships, and create even more opportunities for artists to grow and earn throughout their careers on SoundCloud.”